articles tagged 'Spencer Willis'

SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

  • Voices
  • April 9, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.

Read more

SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

  • Voices
  • March 16, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.

Read more

A confluence of influence: why brands should harness the power of their 'prosumers'

  • Marketing
  • November 19, 2015
  • Jenene Crossan
A confluence of influence: why brands should harness the power of their 'prosumers'

For years brands have been at ‘arms length’ and somewhat out of touch with the reality of the customer experience, says Jenene Crossan. But influencer marketing, which is driven by brands shifting away from push-style ads towards 'an enhanced word of mouth strategy', has the ability to change that.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

123

Data dump: illegitimate (media) children

  • Data dump
  • February 5, 2015
  • StopPress Team
Data dump: illegitimate (media) children

The young'uns are an attractive, but constantly moving, target for marketers. So how are they consuming media? As Colmar Brunton discovered, often illegally.

Read more

Year in Review: Colmar Brunton

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Colmar Brunton

Colmar Brunton lost a key cast member early last year when Harry Pappafloratos passed away. His replacement as chief executive, Jacqueline Ireland, and national qualitative director Spencer Willis go back in time.

Read more
voices

Pack ya' stuff and call the moving company...

  • Marketing
  • June 13, 2011
  • StopPress Team
Pack ya' stuff and call the moving company...

...because Colmar Brunton's resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray. 

Read more

Bright young things? CB Youth gets to grips with Kiwi 20 Somethings

  • Marketing
  • March 7, 2011
  • StopPress Team
Bright young things? CB Youth gets to grips with Kiwi 20 Somethings

Colmar Brunton's latest study into the mysterious yoof realm has put 20 somethings under the microscope and some of the results show why marketers shouldn't be treating those aged between 15 –30 as one group.

Read more

Inside the divide: what Kiwi dads and sons want for Christmas

  • Marketing
  • December 16, 2010
  • StopPress Team
Inside the divide: what Kiwi dads and sons want for Christmas

Colmar Brunton is in the midst of launching its new Youth division, bringing in Spencer Willis of 18 and 18tracker fame to spearhead the initiative. And it looks like he’s brought one of his old habits with him, because he's started producing free reports on youth culture for general consumption and entertainment. And the first of many out of the newly named CByouth camp is 'Baby Boomer Dad’s and Gen Y Sons'.

Read more

Size counts—and in New Zealand, so does salesmanship

  • Marketing
  • July 12, 2010
  • Spencer Willis
Size counts—and in New Zealand, so does salesmanship

Global trends, macro forces, cool websites and articles that get forwarded around the office and don't pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread' theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.

Read more

One man, one summer, a few events, and some key insights into today's yoof marketing

  • Marketing
  • March 29, 2010
  • Spencer Willis
One man, one summer, a few events, and some key insights into today's yoof marketing

It’s been a long summer. And thank God it’s officially over, because I now don’t have to attend another event where Midnight Youth are playing. Talking of God, the big man’s disciples have been out in force during this summer of 09/10, with one of the big marketing revelations being the Parachute festival.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit