Special Group will soon be stamping its mark on the ‘100% Pure New Zealand' campaign after Tourism New Zealand appointed the agency to work on the project.
Marketing, advertising & media intelligence
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
2degrees, Samsung, Holden and Scapegrace show us how it's done.
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
Colenso BBDO, FCB Media, Little Giant and Special Group win top spots at Campaign Asia-Pacific Agency of the Year Awards
Colenso BBDO took home New Zealand Creative Agency of the Year while FCB Media won New Zealand Media Agency of the Year at the awards held in Singapore.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Special Group has appointed Rory Gallery to the position of head of strategy.
Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Take a bow L&P, Genesis, TSB and Period Equity.
After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.