Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Marketing, advertising & media intelligence
After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.
March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new 'Life Needs Adventure' campaign via Special Group, Australia's Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
‘How many designers does it take to change a lightbulb?’ Special Group’s Heath Lowe on why design thinking should inform everything
Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to the agency's design creative director and founding partner Heath Lowe about design being about more than just making pretty things.