Spark and Colenso BBDO have launched a new campaign called '#thankstoyou' that celebrates the organisations and individuals who have helped advance perceptions and attitudes towards the LGBTQI+ community.
Marketing, advertising & media intelligence
The next chapter in Spark's 'Little can be Huge' campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what, Sarah Williams, head of brand, communications and experience at Spark, has to say.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
To help Santa take requests for Kiwi kids’ wish lists, Spark, with Colenso BBDO and PHD, has brought in a group of retirees to man the Santaline.
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn't walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
Spark is giving Kiwi heartstrings a significant tug with its unconventional Father's Day spot via Colenso BBDO.
Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn't matter when it comes to victories.