At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.
Marketing, advertising & media intelligence
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new 'Trade Up' campaign showing that all you need for a good time is an iPhone and a dog.
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
You don’t need to look far across marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious' Simon Conroy on the kinds of questions marketers should be asking when it comes to the testy issue of big data.
Horse's Mouth: Spark's Andrew Pirie on making broadband accessible to those who can't traditionally afford it
It’s been over a week since Spark launched Spark Jump, an initiative to provide subsidised broadband to families in need. We chat to Spark’s GM of corporate relations Andrew Pirie about the telco’s wider social strategy, its purpose and using technology to make a difference.
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
Spark has enlisted an orderly line of robots to promote the new iPhone 7, and it's become the new best friend of Idealog editor Henry Oliver.
Lightbox chief executive Kym Niblock announced in an email today that she has resigned, but will stay in her current role until the end of the year.
Industry happenings at Spark, Bare.pr, Anthem, Robber's Dog, Photoplay and Proof.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
MediaWorks and Spark both sent out media statements this morning confirming key executive appointments, with the former appointing a new chief executive and the latter a new chief financial officer.
Our sister publication Idealog has brought to life a mesmerising VR cover for its Technology Issue with the help of digital agency Resn, Bend and Spark. Here's a look at how it was done.
Following it highly debated 'Big Tony' TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings. PLUS: we ask Spark a few questions about the safety concerns surrounding its first spot.