They say it takes 21 days to break a habit, so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
Marketing, advertising & media intelligence
The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.
At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new 'Trade Up' campaign showing that all you need for a good time is an iPhone and a dog.
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
You don’t need to look far across marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious' Simon Conroy on the kinds of questions marketers should be asking when it comes to the testy issue of big data.
Horse's Mouth: Spark's Andrew Pirie on making broadband accessible to those who can't traditionally afford it
It’s been over a week since Spark launched Spark Jump, an initiative to provide subsidised broadband to families in need. We chat to Spark’s GM of corporate relations Andrew Pirie about the telco’s wider social strategy, its purpose and using technology to make a difference.
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
Spark has enlisted an orderly line of robots to promote the new iPhone 7, and it's become the new best friend of Idealog editor Henry Oliver.
Lightbox chief executive Kym Niblock announced in an email today that she has resigned, but will stay in her current role until the end of the year.
Industry happenings at Spark, Bare.pr, Anthem, Robber's Dog, Photoplay and Proof.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.