We've seen Tweeting sharks and honey badgers, driving dogs, armed dolphins, soothsaying cows, live streamed eagles and even erotic cats. And now we've got an octopus photographer—AKA Octographer—after Sony and FCB gave 'Rambo' a camera and taught it how to take photos of visitors to Kelly Tarlton's aquarium.
Marketing, advertising & media intelligence
In June this year, Google Creative Lab unveiled The Cube, a six-sided digital video platform that can be used to simultaneously tell different stories in the same digital space. And in a pair of innovative campaigns, Google Play and Sony are showcasing how the platform could potentially be used for branding.
After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it's been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it's just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
Following on from yesterday's gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its 'Bottled Walkman' campaign for Sony.
FCB's already well-awarded 'Bottled Walkman' campaign has landed three nominations, while Whybin's 'Effies Results Don't Lie' campaign has received two nominations in the Design category at Cannes.
Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.
BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it's cuffs for runners who don't do water stops, a device to pamper dog paws and the Sony Smartwig.
Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.
What happens when engineers and artists come together? No, it's not engineer/artist babies, it's creative new products. Sony wants to show us that hardware is all about feelings.
Pachelbel's Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it's made entirely from the sounds of dripping water.
Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.
The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence.
All it took was an afternoon alone with the Sony Alpha 99 camera for me to fall in love with it (or at least like it as much as a man can like an inanimate object, without it being creepy). Sony completely hits it out of the park with this flagship full frame delight and as soon as I get a raise or win the Lotto (the latter is more likely) I'm buying into this system.
The Sony Cybershot RX1 is a small camera that's all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won't see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.