articles tagged 'Sony'

Sony's guiding lights

  • PopPress
  • September 30, 2014
  • StopPress Team
Sony's guiding lights

After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it's been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it's just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.

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Cannes 2014: FCB picks up duo of bronzes in Design category

  • Cannes Lions
  • June 19, 2014
  • StopPress Team
Cannes 2014: FCB picks up duo of bronzes in Design category

Following on from yesterday's gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its 'Bottled Walkman' campaign for Sony.

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FCB's waterproof whoopsie leads to legal threat—UPDATED

  • Advertising
  • May 23, 2014
  • Ben Fahy
FCB's waterproof whoopsie leads to legal threat—UPDATED

Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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Pure imagination brought to life

  • PopPress
  • February 18, 2014
  • StopPress Team
Pure imagination brought to life

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.

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Assembly website builds Sony product story from the ground up

  • Online
  • January 16, 2014
  • Amanda Sachtleben
Assembly website builds Sony product story from the ground up

Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.

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Sony wants us to be moved

  • PopPress
  • January 15, 2014
  • StopPress Team
Sony wants us to be moved

What happens when engineers and artists come together? No, it's not engineer/artist babies, it's creative new products. Sony wants to show us that hardware is all about feelings.

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The sights and sounds of rock

  • PopPress
  • October 22, 2013
  • StopPress Team
The sights and sounds of rock

Pachelbel's Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it's made entirely from the sounds of dripping water.

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TVCs of the Week: 30 July

  • TVC of the Week, brought to you by MediaWorks
  • July 30, 2013
  • Ben Fahy
TVCs of the Week: 30 July

Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.

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Find your (sedentary) greatness

  • PopPress
  • June 13, 2013
  • StopPress Team
Find your (sedentary) greatness

The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence.

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Review: Sony Alpha 99, the full frame that makes me want to cheat on my current camera

  • Review
  • May 16, 2013
  • Sim Ahmed
Review: Sony Alpha 99, the full frame that makes me want to cheat on my current camera

All it took was an afternoon alone with the Sony Alpha 99 camera for me to fall in love with it (or at least like it as much as a man can like an inanimate object, without it being creepy). Sony completely hits it out of the park with this flagship full frame delight and as soon as I get a raise or win the Lotto (the latter is more likely) I'm buying into this system.

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Review: Sony RX1 - little camera, big picture

  • Review
  • April 18, 2013
  • Sim Ahmed
Review: Sony RX1 - little camera, big picture

The Sony Cybershot RX1 is a small camera that's all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won't see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.

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