articles tagged 'Sony'

When dogs fly

  • PopPress
  • April 8, 2016
  • StopPress Team
When dogs fly

Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB's 'Octographer' campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain's hat and taught them how to fly.

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Sony's guiding lights

  • PopPress
  • September 30, 2014
  • StopPress Team
Sony's guiding lights

After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it's been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it's just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.

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Cannes 2014: FCB picks up duo of bronzes in Design category

  • Cannes Lions
  • June 19, 2014
  • StopPress Team
Cannes 2014: FCB picks up duo of bronzes in Design category

Following on from yesterday's gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its 'Bottled Walkman' campaign for Sony.

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FCB's waterproof whoopsie leads to legal threat—UPDATED

  • Advertising
  • May 23, 2014
  • Ben Fahy
FCB's waterproof whoopsie leads to legal threat—UPDATED

Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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Pure imagination brought to life

  • PopPress
  • February 18, 2014
  • StopPress Team
Pure imagination brought to life

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.

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Assembly website builds Sony product story from the ground up

  • Online
  • January 16, 2014
  • Amanda Sachtleben
Assembly website builds Sony product story from the ground up

Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.

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Sony wants us to be moved

  • PopPress
  • January 15, 2014
  • StopPress Team
Sony wants us to be moved

What happens when engineers and artists come together? No, it's not engineer/artist babies, it's creative new products. Sony wants to show us that hardware is all about feelings.

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The sights and sounds of rock

  • PopPress
  • October 22, 2013
  • StopPress Team
The sights and sounds of rock

Pachelbel's Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it's made entirely from the sounds of dripping water.

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