Introducing NanoDrop, because sparkling water is so 2003.
Marketing, advertising & media intelligence
Last year, we wrote a story about SodaStream’s The Cage, a global PR campaign that aimed to draw attention to the effects of packaged soft drinks on the environment. But the campaign has earned the ire of one of its targets, Coca-Cola, with the South African outpost issuing a cease and desist letter to SodaStream demanding its bottles be removed from The Cage at the Johannesburg airport because it claims to own the used bottles.
Plastic is bad, mmmkay. And SodaStream NZ, with the help of the PR Shop, is following in the footsteps of overseas markets and using shock and awe tactics to show it, with a large travelling cage filled with 2,000 empty cans and bottles that aims to visually represent the average amount used by a Kiwi household in a three-year period, educate the locals about the world's recycling problem and, of course, show that SodaStream is a better, eco-friendly option.
This is the last round of TVC of the week for 2010. We're planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes ...