articles tagged 'Social media'

Despite the social media outrage, Sky's upward trajectory continues

  • Media
  • August 28, 2015
  • StopPress Team
Despite the social media outrage, Sky's upward trajectory continues

It isn't difficult to find someone making a negative comment about Sky TV's service on social media. The broadcaster is a proverbial punching bag, with shots regularly flying in from Kiwis across all the available channels. And yet, despite the continuous stream of negativity, Sky's revenue and profits continue to rise at a time when digital disruption is cutting a huge chunk out of the profitability of the other broadcasters.

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ASB champions the success of its Snapchat campaign -- UPDATED

  • June 11, 2015
  • Holly Bagge
ASB champions the success of its Snapchat campaign -- UPDATED

As Snapchat has nudged its way into the advertising world over the past year, businesses have made use of the tool to reach out to a younger audience. One of these businesses is ASB Bank, which has seen huge success through its use of Snapchat to reach tertiary students, and ASB general manager of marketing Shane Evans says it plans to keep using it.

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Thumbs down: Kiwi social media users snubbing their noses at brands

  • Social media
  • July 10, 2014
  • StopPress Team
Thumbs down: Kiwi social media users snubbing their noses at brands

If you believed the hype, social media was destined to knock traditional media off its perch and marketers have invested heavily in it in recent years. But Kiwis’ engagement with brands and companies on social media is on the slide, with a Colmar Brunton survey on the social media habits of New Zealanders showing the number of Kiwis who follow brands on social media dropping from 41 percent in 2013 to 27 percent this year.

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Learning from the socially savvy

  • Social media
  • July 2, 2014
  • Amanda Sachtleben
Learning from the socially savvy

Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.

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Ajax offers to clean up your social media life

  • PopPress
  • January 17, 2014
  • StopPress Team
Ajax offers to clean up your social media life

Given that the lines between the physical and digital worlds are becoming increasingly blurred, Ajax has decided to transpose its real-world cleaning methods into the internet with a new campaign that promises to help you clean up your social media life.

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Social media listening: why it doesn't pay to DIY

  • Social media
  • December 13, 2012
  • Jennifer Duval-Smith
Social media listening: why it doesn't pay to DIY

Following on from last week's well-received column about why social media was like talkback radio, Jennifer Duval-Smith puts forward her views on why a combination of paid tools and manual monitoring is the best option for a consistent, timely and comprehensive overview of your social media chatter.

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Study shows New Zealand's most social—and socially engaging—brands

  • Social media
  • September 12, 2012
  • Ben Fahy
Study shows New Zealand's most social—and socially engaging—brands

According to marketing nerds, content isn't king, engagement is. And much of the engagement between brands and consumers is taking place on Facebook these days. So, Socialbakers, a global social media and digital analytics company, has come up with a formula, crunched a few numbers and compiled a list of New Zealand's top ten Facebook pages by size and engagement, although a few big names are missing.

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A bit sketchy: Air New Zealand’s new animated safety video takes flight

  • Marketing
  • June 21, 2012
  • Ben Fahy
A bit sketchy: Air New Zealand’s new animated safety video takes flight

Just as Braniff airways shook up the fairly dull US airline sector in the ’60s by painting its planes bright colours and putting its hostesses in bright uniforms, Air New Zealand changed the way everyone looked at inflight safety videos by making them entertaining and, with its previous agency .99, it basically created a whole new—and quite powerful—media channel. So far we’ve seen painted bodies, All Blacks, lycra-clad, OTT aerobics instructors and puerile puppets. And for the first time the airline has decided to take an animated approach, with a new ’hand-drawn’ safety video featuring the voice talent of Kiwi-born actress Melanie Lynskey and Modern Family’s Ed O’Neill, as well as a range of “cameo appearances”.

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The power of like: how to win Facebook friends—and influence people’s purchase behaviour

  • Social Media
  • June 14, 2012
  • Ben Fahy
The power of like: how to win Facebook friends—and influence people’s purchase behaviour

Many believe the US$108 billion valuation of Facebook, which started off at US$38 a share and has fallen back to around US$31 a share, was based on “option value”; on the future money-making potential of what Wired writer Steven Johnson feels is becoming a monopoly. The social networking behemoth has certainly been under the pump in the media since the IPO, but research released yesterday about the powerful effect both earned and paid messages have on purchase behaviour offered some welcome good news.

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Kiwi digi-boffins put minds to good use as Facebook's Hack for a Cause comes to town

  • Digital
  • June 12, 2012
  • Ben Fahy
Kiwi digi-boffins put minds to good use as Facebook's Hack for a Cause comes to town

Facebook is a big believer in the hack mentality; in "putting a bunch of ridiculously talented people in ridiculously small quarters under ridiculous time pressure and building cool stuff". From time to time it employs this approach to come up with big ideas for big clients or charities in some of its larger markets, but last week, the hack came to New Zealand, when around 40 digital and creative folk from the likes of Contagion, Colenso BBDO, Rapp Tribal, DMD, Gladeye, DraftFCB, Saatchi & Saatchi and Young & Shand put aside their rivalries and gathered in the Contagion offices in Auckland to come up with ideas that would help cement the legacy of Sir Peter Blake and spread the word about the work of the Sir Peter Blake Trust. 

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Contagion to flex social muscles with Les Mills International

  • Marketing
  • June 7, 2012
  • StopPress Team
Contagion to flex social muscles with Les Mills International

Les Mills International (LMI) is one of the country's biggest under-the-radar business success stories, and its fitness products can be found in more than 14,000 gyms in 80 countries. And to help keep in touch with them all—and reach some fairly ambitious goals for growth—it has appointed Contagion as its new global media social media partner, effective immediately. 

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'Because not everything is better in front of a crowd'

  • Decoder
  • May 30, 2012
  • StopPress Team
'Because not everything is better in front of a crowd'

Colmar Brunton has just released some survey results that show 60 percent of New Zealanders follow a brand on social media and more than two thirds think a social media presence adds to the brand's appeal. But what those consumers say when they're talking to those brands is another, very different question. So we thought we'd republish a column by The Research Agency's Andrew Lewis that ran in the last issue of NZ Marketing and detailed the interesting results of a survey on how people interact with brands on social media. 

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