articles tagged 'social media'

The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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A sound strategy: why brands need to start thinking about silent video

  • Advertising
  • June 11, 2015
  • StopPress Team
A sound strategy: why brands need to start thinking about silent video

There was a time when people seemed to get angry about autoplay video, with Fairfax in Australia getting a kicking a few years back. Now it seems to be part of the online furniture. Instagram and Facebook launched auotplay video in 2013 and Twitter has also just announced it. But as those videos don't play with sound unless users click on them, brands and publishers are adapting to an era of silence—and, just as some have done with pre-roll ads, they're starting to find some creative solutions.

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AMP Capital adds another dimension to its social accounts through 3D video

  • Social media
  • June 9, 2015
  • Elly Strang
AMP Capital adds another dimension to its social accounts through 3D video

Jamesons was reportedly the first brand to embrace the nascent realm of 3D videos on social media when it slid a sponsored shot across the bar for St Patricks Day. Now AMP Capital, which owns four malls across New Zealand, is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos showcasing its food and fashion. PLUS: five brands embracing cinemagraphs on Instagram.

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From Telecom hate to Spark advocacy: Be Counted campaign rallies the troops to fight against price rises

  • Marketing
  • June 4, 2015
  • Ben Fahy
From Telecom hate to Spark advocacy: Be Counted campaign rallies the troops to fight against price rises

It wasn't too long ago that Spark was a company to be railed against; a monopolistic monolith using confusion as a marketing tactic to suck money out of consumers. One Spark staffer tells of a focus group attendee from South Auckland before the rebrand saying that if an 027 number came up on their phone they knew it was either telemarketers or debt collectors so they'd just ignore it, which is a good indication of the level of disdain for the brand in that part of the country. But since then, there's been a lot more openness from those inside the company and a lot more love shown by consumers, and this change in approach manifested itself in the Be Counted campaign, which was created by Touchcast and managed to get over 50,000 New Zealanders interested in regulatory process.

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Button madness: big tech players make buying a click away

  • e-commerce
  • June 4, 2015
  • Elly Strang
Button madness: big tech players make buying a click away

The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting 'buy now' buttons just about everywhere (those with koumpounophobia are advised to look away now).

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Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

  • Social media
  • June 2, 2015
  • Amanda Sachtleben
Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

After one accelerator programme, a spell in a start-up incubator and a tonne of two minute noodles, digital venture Mish Guru, which has developed software designed to help businesses get bang for their marketing buck on Snapchat, has a springboard of nearly half a million dollars to break into the US market.

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Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

  • Social media
  • May 28, 2015
  • Holly Bagge
Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

We live in visual times. We also live in an age of showoffery, where the experiences we now seem to crave over material goods are enhanced through sharing (and social validation). Brands and agencies have figured out a few clever ways of getting in on the rise of user-generated content, whether it's Instagram printers at events or social media-enabled photobooths, but Hamilton-based app developer Kapja has launched a new app called Biz Brand Cam, which it says is the first fully customisable app of its type available to download directly from the Apple App Store.

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One trip, $4 million worth of advertising: Tourism New Zealand's social studies pay off—UPDATED

  • Social media
  • April 23, 2015
  • StopPress Team
One trip, $4 million worth of advertising: Tourism New Zealand's social studies pay off—UPDATED

Devin Graham, an American videographer who produces adventure and extreme sport videos under the name Devin Super Tramp, has become one of social media's biggest names, with more than 2.9 million YouTube subscribers and over 530 million total views. Tourism New Zealand got him to come for a visit and it ended up being the most successful social influencer work it has done to date.

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All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

  • Advertising
  • April 13, 2015
  • Holly Bagge
All Blacks receive some tastebud torture with Air New Zealand's lolly gotcha

The Air New Zealand lollies are something of an institution in this country and many a Kiwi kid has had the pleasure of delivering them at the end of a flight. Now it's planning on adding a new rugby-themed flavour to the roster so it played a bit of an early April Fool’s day prank on a few All Blacks in the form of a taste test.

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Social eating: Burger Burger's physical/digital expansion

  • Social media
  • April 9, 2015
  • Ben Fahy
Social eating: Burger Burger's physical/digital expansion

The rapidly growing 'better burger' segment has brought joy to the mouths of many New Zealanders—and some concern to the cheaper, more quotidian fast food incumbents (in a classic case of if you can't beat them, join them, McDonald's is attempting to ride the premium train with some new 'create your own' options). Burger Burger has quickly become one of Auckland's favourite posh burger establishments since Mimi Gilmour, she of Mexico fame, launched it last year and Motion Sickness Studio (MSS) has helped make that happen.

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The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

  • Social media
  • March 5, 2015
  • Damien Venuto
The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson's company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

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