The Warehouse is getting into the Christmas spirit by jumping on the bandwagon of random acts of kindness campaigns.
Marketing, advertising & media intelligence
Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.
When a bunch of Jaguar Facebook fans signed up for a "virtual reality" ride at the Big Boys Toys expo in Auckland earlier this month, they didn't expect to get the real deal. But when they watched the video after the event, they realised they'd been duped. And, much like Y&R NZ's trick campaign for Land Rover earlier this year, it caught a fair bit of attention.
Future Tense (part 2): MediaWorks' Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of 'co-opetition'
Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
Future Tense: MediaWorks' Mark Weldon on its new 'power news brand', the joy of integration and preparing for the future
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals
For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.
Ogilvy & Mather's executive director reckons not-for-profit organisations don't necessarily need massive budgets to reach broad audiences. They just need to be smart when it comes to using digital channels.
Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.
For latest extension of the 'Legends' campaign Clemenger Group's content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with comedian Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.
Shouting out random things in a public space isn’t the best conversation starter in real life. And TRA's Colleen Ryan argues the same applies in social media.
As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.
Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’
Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.
Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED
Jetstar introduced its new flight destinations today after running a Facebook-based campaign where it uploaded videos of its regional tour and asked its Facebook fans for advice on which activities to partake in in each destination.
Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it's harder than it looks.
It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.
As the host of Seven Sharp, a columnist on the Herald, a talkback presenter on Newstalk ZB and a generous giver of opinions, Mike Hosking has reached saturation levels across Kiwi media channels. And the frazzle-haired media machine has in the last week extended his brand's reach across social media, with his likes on the official Mike Hosking page increasing by 90,000 in the space of a few days. So what exactly drove all this engagement?