articles tagged 'social media'

Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

  • Media
  • December 17, 2015
  • Damien Venuto
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.

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Putting the face in Facebook

  • PopPress
  • November 12, 2015
  • Joshua Riddiford
Putting the face in Facebook

Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

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Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

  • Experiential
  • November 10, 2015
  • Benjamin Matthews
Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

When a bunch of Jaguar Facebook fans signed up for a "virtual reality" ride at the Big Boys Toys expo in Auckland earlier this month, they didn't expect to get the real deal. But when they watched the video after the event, they realised they'd been duped. And, much like Y&R NZ's trick campaign for Land Rover earlier this year, it caught a fair bit of attention.

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Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

  • Advertising
  • November 5, 2015
  • StopPress Team
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.

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A tweet oh so fowl

  • PopPress
  • October 15, 2015
A tweet oh so fowl

Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.

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Sky heads to Snapchat to court young rugby fans

  • Social media
  • September 23, 2015
  • Holly Bagge
Sky heads to Snapchat to court young rugby fans

As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.

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Are Tweets news? The growing trend of journalists using social media in stories

  • Social media
  • September 10, 2015
  • Holly Bagge
Are Tweets news? The growing trend of journalists using social media in stories

Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’

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#NoFilter required for Korea's next engineering marvel

  • PopPress
  • September 4, 2015
  • StopPress Team
#NoFilter required for Korea's next engineering marvel

Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.

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The hard work behind Kiwi social media success stories

  • Social Media
  • August 27, 2015
  • Joshua Riddiford
The hard work behind Kiwi social media success stories

Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it's harder than it looks.

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