articles tagged 'social media'

No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message

  • Marketing
  • September 20, 2016
  • Holly Bagge
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
Image: Dexter Murray

You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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Waikato Civil Defence wins at social media

  • PopPress
  • May 24, 2016
  • StopPress Team
Waikato Civil Defence wins at social media

The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.

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Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

  • Media
  • April 8, 2016
  • Holly Bagge
Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities, in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group's Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

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WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

  • Media
  • March 7, 2016
  • Ahmed Bashir
WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn't necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.

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Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

  • Media
  • March 3, 2016
  • Damien Venuto
Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald's managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense. And in case you were wondering, this story does have a reference to "extraneous noises" which likely came from a toilet in a room adjoined to a recording studio.

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Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

  • Media
  • December 17, 2015
  • Damien Venuto
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.

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Putting the face in Facebook

  • PopPress
  • November 12, 2015
  • Joshua Riddiford
Putting the face in Facebook

Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

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