articles tagged 'social media'

Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

  • Media
  • April 8, 2016
  • Holly Bagge
Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities, in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group's Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

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WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

  • Media
  • March 7, 2016
  • Ahmed Bashir
WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn't necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.

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Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

  • Media
  • March 3, 2016
  • Damien Venuto
Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald's managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense. And in case you were wondering, this story does have a reference to "extraneous noises" which likely came from a toilet in a room adjoined to a recording studio.

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Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

  • Media
  • December 17, 2015
  • Damien Venuto
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?

With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.

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Putting the face in Facebook

  • PopPress
  • November 12, 2015
  • Joshua Riddiford
Putting the face in Facebook

Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

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Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

  • Experiential
  • November 10, 2015
  • Benjamin Matthews
Virtual reality? Pffffff. Jaguar and Y&R NZ stunt shows you can't beat actual reality

When a bunch of Jaguar Facebook fans signed up for a "virtual reality" ride at the Big Boys Toys expo in Auckland earlier this month, they didn't expect to get the real deal. But when they watched the video after the event, they realised they'd been duped. And, much like Y&R NZ's trick campaign for Land Rover earlier this year, it caught a fair bit of attention.

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Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

  • Advertising
  • November 5, 2015
  • StopPress Team
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.

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A tweet oh so fowl

  • PopPress
  • October 15, 2015
A tweet oh so fowl

Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.

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