articles tagged 'social media'

Magazine 360°: top ten magazine brands for social following

  • StopPress + MPA
  • February 27, 2018
  • Georgina Harris
Magazine 360°: top ten magazine brands for social following

With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.

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Bambi Boutique: The launch that influence built

  • Brand
  • February 26, 2018
  • Courtney Devereux
Bambi Boutique: The launch that influence built

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

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Zavy tracks the social pulse of political parties

  • Media
  • August 30, 2017
  • Georgina Harris
Zavy tracks the social pulse of political parties

Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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They’re talking, we’re listening. what do New Zealanders talk about on social media?

  • Voices
  • July 6, 2017
  • David Bowes
They’re talking, we’re listening. what do New Zealanders talk about on social media?

We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.

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No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message

  • Marketing
  • September 20, 2016
  • Holly Bagge
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
Image: Dexter Murray

You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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voices

A thespian skill: what brands can learn from acting in the social media age

  • Opinion
  • September 8, 2016
  • Colleen Ryan
A thespian skill: what brands can learn from acting in the social media age

TRA's Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.

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NZ Police reigns supreme at this year's SMCAKLs

  • Awards
  • August 18, 2016
  • StopPress Team
NZ Police reigns supreme at this year's SMCAKLs
Credit: Interlike

The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.

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Waikato Civil Defence wins at social media

  • PopPress
  • May 24, 2016
  • StopPress Team
Waikato Civil Defence wins at social media

The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.

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Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

  • Media
  • April 8, 2016
  • Holly Bagge
Attitude Live boosts its online audience, wants corporates to see the value of the 'purple pound'

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities, in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group's Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

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Tapping into China's $US1 trillion economy

  • In association with Isentia
  • March 11, 2016
  • Richard Spencer
Tapping into China's $US1 trillion economy

Isentia's Richard Spencer with some tips on how to tap into China's enormous digital economy through social media.

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Lend me your ear, and I might just love your brand

  • Opinion
  • March 8, 2016
  • Sarah Pearce
Lend me your ear, and I might just love your brand

Sarah Pearce on humans' insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.

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WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

  • Media
  • March 7, 2016
  • Ahmed Bashir
WeChat or Weibo? Bananaworks' James Shi on connecting with the Chinese community

To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn't necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.

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Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

  • Media
  • March 3, 2016
  • Damien Venuto
Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'

The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald's managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense. And in case you were wondering, this story does have a reference to "extraneous noises" which likely came from a toilet in a room adjoined to a recording studio.

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Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

  • Advertising
  • February 23, 2016
  • Damien Venuto
Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

DB and Toyota recently pulled ads in response to social media commenters expressing concerns that the creative was inappropriate. So is this an example of the industry self-regulating or is the angry mob creating a culture of fear among advertisers?

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ASB joins Weibo, looks to forge closer ties with the Chinese community

  • Social Media
  • February 12, 2016
  • Ahmed Bashir
ASB joins Weibo, looks to forge closer ties with the Chinese community

ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand's fastest growing demographics.

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