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Vodafone looks to Snapchat to take NZ Music Awards beyond Vector Arena

  • Advertising
  • October 28, 2015
  • Damien Venuto
Vodafone looks to Snapchat to take NZ Music Awards beyond Vector Arena

For the upcoming Vodafone New Zealand Music Awards, Vodafone is following in the footsteps of the Coachella organisers by enabling those not in attendance to experience the event through Snapchat. And the telco hopes this will get the event to reach thousands of Kiwis beyond the 8,500 capacity of the venue.

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Sky heads to Snapchat to court young rugby fans

  • Social media
  • September 23, 2015
  • Holly Bagge
Sky heads to Snapchat to court young rugby fans

As is increasingly becoming clear, brands can no longer expect to put the bait out and wait for its audience to come. A bit more is required these days to target the more distracted modern audience, and brands are having to travel to audience-territory or risk being ignored. A big brand which has cottoned onto this is Sky TV which (along with a number of other brands) has now joined image and video-sharing app Snapchat in an attempt to target a millennial audience, to generate interest in its Rugby World Cup 2015 coverage.

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Stuff starts snapping to share news with the young’uns

  • July 22, 2015
  • Holly Bagge
Stuff starts snapping to share news with the young’uns

Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.

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Brands hail Snapchat at NZ’s SMCAKL Awards

  • July 16, 2015
  • Elly Strang
Brands hail Snapchat at NZ’s SMCAKL Awards

Snapchat was an unofficial star of the annual Social Media Awards last night with many brands citing it as a great marketing platform to engage with their audiences, including the Blogger of the Year and People’s Choice Award winner NZGirl.

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We’ll show them: Socialites hits back at Snapchat’s ‘Auckland life’ releasing its own compilation

  • June 16, 2015
  • Holly Bagge
We’ll show them: Socialites hits back at Snapchat’s ‘Auckland life’ releasing its own compilation

Social media marketing agency Socialites released its ‘SnapAuckland’ compilation today as part of its revolt against Snapchat’s ‘Auckland Life’, which it says failed to do the city justice. News of Socialite’s endeavor to remedy the situation and Aucklanders' disgruntled reaction to Snapchat's previous attempt blew up, with Snapchat Miami catching wind of the story and pushing word out through its own channels.

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ASB champions the success of its Snapchat campaign -- UPDATED

  • June 11, 2015
  • Holly Bagge
ASB champions the success of its Snapchat campaign -- UPDATED

As Snapchat has nudged its way into the advertising world over the past year, businesses have made use of the tool to reach out to a younger audience. One of these businesses is ASB Bank, which has seen huge success through its use of Snapchat to reach tertiary students, and ASB general manager of marketing Shane Evans says it plans to keep using it.

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Auckland city’s 24 hours of fame on Snapchat’s ‘Life’—UPDATED

  • June 10, 2015
  • Holly Bagge
Auckland city’s 24 hours of fame on Snapchat’s ‘Life’—UPDATED

Image and video-sharing mobile app Snapchat has put the spotlight on New Zealand for its “Life” initiative which features everyday clips from famous cities around the world and has thus far included the likes of New York, London, Dubai, Cape Town, Dublin, and Liverpool and as of Tuesday, Auckland. However, many Aucklanders aren't too happy with how they have been represented and social media agency for businesses, Socialites, is having a crack at its own compilation.

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Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

  • Social media
  • June 2, 2015
  • Amanda Sachtleben
Kiwi start-up Mish Guru heads stateside to up brands' Snapchat savviness

After one accelerator programme, a spell in a start-up incubator and a tonne of two minute noodles, digital venture Mish Guru, which has developed software designed to help businesses get bang for their marketing buck on Snapchat, has a springboard of nearly half a million dollars to break into the US market.

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