articles tagged 'SMI'

SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

  • Media
  • January 29, 2015
  • Ben Fahy
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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Why SMI will fly

  • Media
  • July 18, 2013
  • Paul Head
Why SMI will fly

In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

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Why SMI won't fly

  • Media
  • July 16, 2013
  • John Baker
Why SMI won't fly

When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.

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