articles tagged 'SMI'

APN Outdoor expands its national digital footprint

  • Advertising
  • February 15, 2018
  • StopPress Team
APN Outdoor expands its national digital footprint

Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.

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SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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SMI figures: total agency spend just shy of $1 billion in 2016

  • Advertising
  • February 7, 2017
  • Damien Venuto
SMI figures: total agency spend just shy of $1 billion in 2016

SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here's the full lowdown on the winners and losers.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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SMI's digital breakdown shows display on the wane, while social, video and programmatic rise sharply

  • Media
  • February 19, 2015
  • Ben Fahy
SMI's digital breakdown shows display on the wane, while social, video and programmatic rise sharply

The IAB has just released its latest quarterly update and it shows another sizeable rise in digital ad spend in New Zealand. Standard Media Index (SMI), which calculates ad spending trends based on the data from media agencies, also shows a steady rise. And its breakdown of the category shows the key growth areas in digital.

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SMI's state of the nations: how New Zealand's media spend stacks up against other markets

  • Media
  • February 9, 2015
  • StopPress Team
SMI's state of the nations: how New Zealand's media spend stacks up against other markets

As we wrote recently, SMI data shows the country's top 15 media agencies are spending much more on digital than print, while TV maintained its place at the top with $412 million of the total $882 million. So how does that compare to other markets?

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voices

SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

  • Media
  • January 29, 2015
  • Ben Fahy
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

  • Media
  • February 21, 2014
  • Ben Fahy
Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

January's Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.

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Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

  • Media
  • January 28, 2014
  • Ben Fahy
Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?

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Why SMI will fly

  • Media
  • July 18, 2013
  • Paul Head
Why SMI will fly

In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

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Why SMI won't fly

  • Media
  • July 16, 2013
  • John Baker
Why SMI won't fly

When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.

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Newly appointed IABNZ chair says he won't have anything to do with SMI

  • New Appointment
  • June 18, 2013
  • Sim Ahmed
Newly appointed IABNZ chair says he won't have anything to do with SMI

Daniel Robertson replaces The Radio Network commercial director (via Yahoo New Zealand) Laura Maxwell-Hansen as chairperson, who left the position in May.

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