As media agencies strive to reinvent themselves, FCB Media’s Rufus Chuter says they need to remember the unspoken power of brand behaviour—and their role in brand building.
Browsing: Skoda
Industry happenings at NZME, Lotto NZ, Skoda, Film Construction, Vodafone and DB Breweries.
After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver’s seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.
A new ad with some very angry cartoon characters – made by BBH Mumbai for Skoda India – makes us glad New Zealand doesn’t have external fire hydrants.
Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.