As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
Sir John Hegarty is one of the world’s most famous advertising creatives and was knighted in 2007 for his services to advertising. He’s founding partner and worldwide creative director of BBH, an agency he set up in 1982 with fellow ex-TBWA staffers John Bartle and Nigel Bogle. The network now spans London, New York, Singapore, Shanghai, Mumbai and Sao Paulo and is famous for pushing the boundaries creatively and transforming its clients’ businesses as a result (Levis and Lynx are two great examples). Hegarty’s values have never wavered, he is as driven now as he ever was and BBH’s work is consistently entertaining, irreverent and insightful. We sent him a few questions and, as always, he was happy to give us a bit of his time and share his views.