As Rod Oram said in a TVNZ report about the recent Fonterra product recall: “We need to be extremely mindful of how reputations are won and lost in the new social media world we live in.” Simon Young looks at what was being said about Fonterra and this current crisis on Chinese social media.
Browsing: Simon Young
The marcomms community has already offered plenty of assistance to those affected by the earthquake in Christchurch, and NZ Marketing’s social media columnist Simon Young is hoping there might be some more corporate generosity left over to help out with Servolution, a project involving a whole bunch of churches and community groups doing a range of good deeds such as painting out graffiti, picking up rubbish, checking for smoke alarms, providing school makeovers and cleaning parks and reserves from 14-20 April.
What are Kiwis doing online? And, more importantly, how do they feel about it? 2010 has seen some fantastic research into both social media use and its relationship with business. Here’s some of the best.
Everyone, even a computer, can produce a press release. So what’s the role now for a PR professional in cutting through the noise of fragmented media and marketing hype? Read more >>