articles tagged 'shopper marketing'

Colmar Brunton brings the store to the screen with virtual shopping

  • Marketing
  • February 28, 2013
  • Ben Fahy
Colmar Brunton brings the store to the screen with virtual shopping

Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

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Insights from the shop floor

  • Advertising
  • October 9, 2012
  • James Hurman
Insights from the shop floor

Shopper marketing is very du jour at the moment. And, given the importance of the last stages of the purchase cycle, rightly so. But James Hurman thinks it works better when the strategic thinking is done inside the customer experience.

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Buyology lesson: Hypermedia gears up for the ‘next big land grab’

  • Marketing
  • June 15, 2012
  • StopPress Team
Buyology lesson: Hypermedia gears up for the ‘next big land grab’

Wattie’s general manager of marketing Tim Skellern called the battle of the shelf ‘the next big land grab‘. And in-store media and shopper marketing agency Hypermedia has released some information to prove its worth.

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OgilvyAction takes the biscuits with Griffin's win

  • Advertising
  • May 18, 2012
  • Ben Fahy
OgilvyAction takes the biscuits with Griffin's win

After launching earlier this year, Ogilvy's shopper marketing division OgilvyAction picked up the NZ Pork account and  released a campaign starring Simon Gault. And it has put another sticker on the wall after winning the Griffin’s Foods below-the-line account in a three way competitive pitch thought to have involved Energi and the incumbent Apollo. 

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