articles tagged 'Shine'
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Beneath the Surface
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TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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StopPress Podcasts
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Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year

  • Awards
  • November 22, 2016
  • Damien Venuto
Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year

In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing (by fun-hating complainers without a heart). But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?

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Stuff blows out 16 candles and launches a new campaign to give its audience the feels

  • Advertising
  • June 30, 2016
  • Erin McKenzie
Stuff blows out 16 candles and launches a new campaign to give its audience the feels

The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.

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Spark shares the love with Shine and Colenso BBDO

  • Advertising
  • October 23, 2015
Spark shares the love with Shine and Colenso BBDO
via Klim Type Foundry

It’s no secret Spark is on a mission to transform its business and as part of that it’s transforming its agency model, with Shine confirmed as a key strategic partner and, as widely expected, Clemenger Group rounding out its previous wins after Colenso BBDO was appointed as its above-the-line brand agency.

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Spark thought to have given Shine a juicy strategic bone

  • Advertising
  • October 16, 2015
  • Ben Fahy & Damien Venuto
Spark thought to have given Shine a juicy strategic bone
Image via Klim Type Foundry

When we asked Spark back in September if its creative account was up for pitch, a spokesperson said no, but said a group of agencies was working on a brand project and they were asked to come back with ideas on a specific problem. But it's thought that pitch process was much bigger than a project, and Shine appears to be the first to benefit from it.

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NZ Pork aims to give mums a break from the cooking, gets some more grief for gender stereotyping

  • Advertising
  • February 17, 2015
  • StopPress Team
NZ Pork aims to give mums a break from the cooking, gets some more grief for gender stereotyping

Whether it's the objectification of women (and, to a lesser degree, men) or the representation of male dunces incapable of doing the simplest of tasks, much has been written about the role of gender stereotypes in advertising. And now NZ Pork's latest campaign, which aims to get men back into the kitchen, cook some pig and give their 'missuses' a break, has earned the ire of some for taking things back to the '50s.

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The sound of print

  • PopPress
  • January 12, 2015
  • StopPress Team
The sound of print

If you believe the doomsayers, print is dead. But for UK-based company Novalia, which has just helped DJ Q-Bert release what it's calling the world's first interactive DJ decks on an album cover, its technology is bringing it back to life.

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Fairfax fights against negative numbers, tries to shift focus to targeting abilities

  • Media
  • December 9, 2014
  • Ben Fahy
Fairfax fights against negative numbers, tries to shift focus to targeting abilities

After a host of senior management changes and a fair bit of hunkering down on the marketing front, Fairfax seems to have got its ducks in a row and regained some confidence and is once again promoting its products and capabilities. And its latest effort is a new trade campaign that aims to switch the focus from volume metrics to its ability to target different groups across its print and online assets.

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