The next chapter in Spark's 'Little can be Huge' campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.
Marketing, advertising & media intelligence
Genesis has delved into the future of energy in a new campaign that looks at how customers will have greater control of energy and perhaps even make money off it.
A teacher who taught in a war zone, an environmental activist who put her body in harm's way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.
Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing (by fun-hating complainers without a heart). But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
Following it highly debated 'Big Tony' TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings. PLUS: we ask Spark a few questions about the safety concerns surrounding its first spot.
The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.
It’s no secret Spark is on a mission to transform its business and as part of that it’s transforming its agency model, with Shine confirmed as a key strategic partner and, as widely expected, Clemenger Group rounding out its previous wins after Colenso BBDO was appointed as its above-the-line brand agency.
When we asked Spark back in September if its creative account was up for pitch, a spokesperson said no, but said a group of agencies was working on a brand project and they were asked to come back with ideas on a specific problem. But it's thought that pitch process was much bigger than a project, and Shine appears to be the first to benefit from it.
Assignment Group has won the creative account for premium dairy brand Kapiti, following a competitive pitch thought to have involved several agencies.