articles tagged 'Shine'

Spark and Shine celebrate New Zealand's unique business edge

  • Media
  • January 22, 2018
  • StopPress Team
Spark and Shine celebrate New Zealand's unique business edge

The next chapter in Spark's 'Little can be Huge' campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.

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Ads of the Week: 3 October

  • TVC of the Week
  • October 3, 2017
  • StopPress Team
Ads of the Week: 3 October

Take a bow L&P, Genesis, TSB and Period Equity.

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Genesis turns customers into chief energy officers in first campaign by Shine

  • Advertising
  • October 3, 2017
  • StopPress Team
Genesis turns customers into chief energy officers in first campaign by Shine

Genesis has delved into the future of energy in a new campaign that looks at how customers will have greater control of energy and perhaps even make money off it.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Ads of the Week: 18 July

  • TVC of the Week
  • July 18, 2017
  • StopPress Team
Ads of the Week: 18 July

A round of applause for Vogel's, BMW and Whittaker's.

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Vogel's celebrates its 50th anniversary with first TV spot in a decade

  • Advertising
  • July 17, 2017
  • StopPress Team
Vogel's celebrates its 50th anniversary with first TV spot in a decade

A teacher who taught in a war zone, an environmental activist who put her body in harm's way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.

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voices

Shine claims Genesis Energy account after three-way pitch

  • Advertising
  • July 4, 2017
  • Damien Venuto
Shine claims Genesis Energy account after three-way pitch

Shine has added an energy client to its ledger with the win of the Genesis Energy account.

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Ads of the Week: 28 March

  • TVC of the Week
  • March 28, 2017
  • StopPress Team
Ads of the Week: 28 March

TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.

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Ads of the Week: 7 March

  • TVC of the Week
  • March 7, 2017
  • StopPress Team
Ads of the Week: 7 March

Take a bow Toyota, Oceania Healthcare and Pump.

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Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year

  • Awards
  • November 22, 2016
  • Damien Venuto
Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year

In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing (by fun-hating complainers without a heart). But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?

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Movings / Shakings: 12 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 12, 2016
  • StopPress Team
Movings / Shakings: 12 August

Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.

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Spark delivers five 'micro moments' in latest round of its big brand campaign

  • Advertising
  • July 20, 2016
  • Erin McKenzie
Spark delivers five 'micro moments' in latest round of its big brand campaign

Following it highly debated 'Big Tony' TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings. PLUS: we ask Spark a few questions about the safety concerns surrounding its first spot.

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Stuff blows out 16 candles and launches a new campaign to give its audience the feels

  • Advertising
  • June 30, 2016
  • Erin McKenzie
Stuff blows out 16 candles and launches a new campaign to give its audience the feels

The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.

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Spark shares the love with Shine and Colenso BBDO

  • Advertising
  • October 23, 2015
Spark shares the love with Shine and Colenso BBDO
via Klim Type Foundry

It’s no secret Spark is on a mission to transform its business and as part of that it’s transforming its agency model, with Shine confirmed as a key strategic partner and, as widely expected, Clemenger Group rounding out its previous wins after Colenso BBDO was appointed as its above-the-line brand agency.

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Spark thought to have given Shine a juicy strategic bone

  • Advertising
  • October 16, 2015
  • Ben Fahy & Damien Venuto
Spark thought to have given Shine a juicy strategic bone
Image via Klim Type Foundry

When we asked Spark back in September if its creative account was up for pitch, a spokesperson said no, but said a group of agencies was working on a brand project and they were asked to come back with ideas on a specific problem. But it's thought that pitch process was much bigger than a project, and Shine appears to be the first to benefit from it.

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Hokey pokey on the dessert menu as Assignment wins Kapiti—UPDATED

  • Advertising
  • May 26, 2015
  • Damien Venuto
Hokey pokey on the dessert menu as Assignment wins Kapiti—UPDATED
Image credit: Heart of the City

Assignment Group has won the creative account for premium dairy brand Kapiti, following a competitive pitch thought to have involved several agencies.

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