Paul Mant took over the role of general manager at New Zealand's biggest digital sales house/ad network Adhub almost two years ago. And as ad spend continues to head online, the business has grown at around 20 percent per year. So is the banner dying? What's so great about native? And are brands that use ad networks destined to be everywhere and nowhere at the same time?
Marketing, advertising & media intelligence
Is the thought of knowing who your neighbours are, sharing fruit with them, discussing neighbourhood crime and having a street barbie rather retro? Well, those golden times of safe, strong neighbourhoods could be coming back if new private website, neighbourly.co.nz, has anything to do with it.
Just four months since launching its first ecommerce site, Shane Bradley's ShopHQ has sold half of the company to The Warehouse.
Who ya gunna call? PHD Media uses Phantom Billstickers to spread the word about the latest Ghostbusters flick
Six months on from selling his remaining 25 percent stake in Sella and GrabOne to APN for a cool $4 million, Shane Bradley launches his latest endeavour: Pet.co.nz.
APN New Zealand is shutting up shop at Sella, incorporating the auction site – and Trade Me's last significant rival – into its classified services for the NZ Herald and other mastheads.
GrabOne, New Zealand’s leading daily deal website, is partnering up with Kidsline, a free peer counselling service for children under 14. Today GrabOne launches their Kidsline donation campaign on their website where customers can donate to the charity.
Rumours are rife Cudo is on the brink of closure after just nine months, with some claiming the company has already let most of its staff go.
GrabOne has presented its retailers with an early Christmas pressie - 2000 android tablets to redeem coupons. It is in response to some irate Grabbies who’ve had trouble redeeming their vouchers using their phones. Seems some retailers were refusing to accept vouchers unless they’d been printed out.
...as another senior Adshel staffer departs, Val Morgan welcomes a new national sales director, the Newspaper Publisher's Association announces a new business and marketing manager, and GrabOne adds to the family.
Auckland mobile marketing company POCKETvouchers has a bit of a spring in its step after signing deals with global payment processor ePay and local daily deal site GrabOne recently. And chief executive Todd Wackrow says the new partnerships have streamlined the voucher process for marketers and allow the business to expand into other markets.
How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it's made an ad featuring the consumers and merchants who made it all possible.
There's been plenty of discussion about the daily deal model recently, due mostly to 1-Day's decision to can its 1-Day Out offering because it believed the model was unsustainable. GrabOne's founder and chief executive Shane Bradley certainly thought otherwise and, one year after launching its popular experience-based site, it's ready to take on 1-Day at its own game with a new initiative that aims to put even more crap in people's cupboards, GrabOne Store.
A lot has been written about the closure of 1-dayout.co.nz in the past few days. And I'm surprised at some of the claims made by its sales and marketing manager Race Louden in his recent article for StopPress, Getting the hell out of daily deal Dodge.