Back in the heady days of the early ’80s, invoice scams were thought to be one of the reasons for the creation of the Magazine Publisher’s Association—and the implementation of a more robust approach to measuring circulation of titles. But despite these measures, such scams are still occurring today, as evidenced by Operation Edit, a major joint enforcement agency operation led by the Serious Fraud Office that has led to six arrests.
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Alleged mag ad scammers fake it until they make it (to court)
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Harsh new world claims another victim as Brave New World closes doors
The unfortunately all-too-common combination of a troublesome client and the cool recessionary winds have forced Parnell indie agency Brave New World to shut up shop. But it hopes to go out in a blaze of glory and highlight a serious issue with shelf companies that the agency’s general manager David Brash believes is currently going under the radar of the authorities.