articles tagged 'search'

New Zealand search trends and digital marketing tips for 2018

  • Advertising
  • April 13, 2018
  • StopPress Team
New Zealand search trends and digital marketing tips for 2018

Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.

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The Kiwi company with an $85 million price tag: the story behind Online Republic

  • Search
  • June 8, 2016
  • Sim Ahmed
The Kiwi company with an $85 million price tag: the story behind Online Republic

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).

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Size matters: why businesses should care about responsive design

  • Mobile
  • April 30, 2015
  • Sam Judson and Richard Allardice
Size matters: why businesses should care about responsive design
Image via noblestudios.com

Google recently changed its search algorithm to punish websites that aren't mobile-friendly. And with watches, car interfaces and who knows what else becoming internet-enabled, designing and building websites for a future where device size is unknown is paramount, say Sam Judson and Richard Allardice.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Google makes another grab for heart strings

  • PopPress
  • November 26, 2013
  • StopPress Team
Google makes another grab for heart strings

Google seems to be making a habit of making us get all emotional. In a recent effort in India, it told the story of how search can bring about a touching reunion, now it's showcasing a French boffin's labour of aircraft love.

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Google NZ pays $165k tax in boom year for online ad spend

  • Digital
  • May 9, 2013
  • Sim Ahmed
Google NZ pays $165k tax in boom year for online ad spend

Google New Zealand's latest financial statement to the government shows the search giant paid $165,000 to the tax man in 2012.

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voices

Google's dual screening research sees VivaKi put its money where the eyes are with big YouTube buy up

  • Digital
  • March 14, 2013
  • Ben Fahy
Google's dual screening research sees VivaKi put its money where the eyes are with big YouTube buy up

When we spoke with Google's country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company's history on the back of a research project that looked at the prevalence of dual screening in New Zealand.

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State's catchy ad most searched for in 2012

  • December 14, 2012
  • StopPress Team
State's catchy ad most searched for in 2012

New Zealanders really enjoy a catchy tune mixed with a bit of schadenfreude, a fact demonstrated by the most searched for ad on Google this year.

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Google's Zeitgeist searches for the spirit of 2012

  • Digital
  • December 13, 2012
  • Sim Ahmed
Google's Zeitgeist searches for the spirit of 2012

Search giant Google has released the results of its 2012 top search trends, including the most searched for terms in New Zealand this year.

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Online advertising hits high water mark, but challenges loom

  • Digital
  • November 14, 2012
  • Ben Fahy
Online advertising hits high water mark, but challenges loom

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you'd expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

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Rise of the white coats: Google's Tony Keusgen on New Zealand's digital shortcomings and the importance of combining math and magic

  • Digital
  • October 12, 2012
  • Ben Fahy
Rise of the white coats: Google's Tony Keusgen on New Zealand's digital shortcomings and the importance of combining math and magic

While New Zealand's international awards hauls have earned it a reputation as a hotbed of advertising creativity, Google's New Zealand country manager Tony Keusgen believes we've got a lot of work to do when it comes to digital marketing and he is on a mision to get Kiwi marketers using data to inform their decisions. So how important is search? How can YouTube being harnessed? And are Kiwi marketers prepared for the brewing mobile storm?

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TV3 and Stuff remove paid search listings

  • Advertising
  • February 22, 2011
  • Ben Fahy
TV3 and Stuff remove paid search listings

As a trade publication, there's not much more we can add to the comprehensive media coverage of the earthquake being offered by New Zealand's television, radio and print/online media outfits (Vicki Anderson's take on events is particularly vivid). Obviously, industry issues are the least of everybody's concerns when there have been so many fatalities in Christchurch and our families, friends and colleagues are going through utter hell, so first and foremost the thoughts of everyone here—and the thoughts of the industry as a whole—are with our embattled countryfolk. But the fact that TV3 and Stuff bid for Google search terms around the earthquake does raise some interesting ethical issues, particularly when the practice is frowned upon overseas. Judging by the comments on the story, some felt it was reprehensible, some felt it was kosher because the information was relevant and some even felt we were giving favourable treatment to TVNZ and nzherald.co.nz. But as of this morning, Tower was the only remaining advertiser on Google search and Stuff and TV3 had removed their paid listings, which seems to be an acknowledgment from the companies or their media agencies that doing so in the first place was bad form.

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Acceptable or reprehensible? TV3 and Stuff buy Christchurch earthquake search terms

  • Advertising
  • February 22, 2011
  • Ben Fahy
Acceptable or reprehensible? TV3 and Stuff buy Christchurch earthquake search terms

When it comes to increasing eyeballs, natural disasters are, rather perversely, usually good news for media owners. But where does the line get drawn? Is it acceptable for TV3 and Stuff to bid for search terms around the Christchurch earthquake? When TVNZ has committed to commercial free broadcasts from 6pm through to 12pm tomorrow and promised to make good on any campaigns impacted by the event and Google has set up a people finder (although it also benefits from the search purchasing), it seems awfully cynical to try and benefit from the disaster. As one media insider says, "this is not a time to increase traffic through to a website through paid means".

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Five top online marketing tips to help you climb the search ladder

  • Digital
  • September 13, 2010
  • Grant Osbourne
Five top online marketing tips to help you climb the search ladder

With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate's Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.

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Social media, search and keywords: the uncensored version

  • Marketing
  • March 29, 2010
  • Grant Osborne
Social media, search and keywords: the uncensored version

There are many online marketing tactics you can employ to drive traffic to your website or brand profile, but you can't underestimate the importance of keywords.

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First Rate finds search engine soul mate

  • Digital
  • February 9, 2010
  • StopPress Team
First Rate finds search engine soul mate

Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.

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