While there’s plenty of growth in the local cider market, it’s still suffering from a bit of an image problem, particularly among Kiwi men who prefer beverages on the drier side of the scale.
As the rise of content marketing changes the way some clients are choosing to advertise, integration/media solutions/native advertising/branded content/advertorial/*insert another buzzword here*, is a big growth area for TV networks—and other media. And TVNZ has referenced that shift by appointing Lyndsey Francis as general manager of media solutions and customer insights and adding some more research firepower to the team.