On 26 November, TV3 celebrated its 25th year—or ½ half century, according to Jono and Ben—on air in New Zealand. And since joining the fray in 1989, it has come to represent a significant chunk of the time Kiwis spend in front of box in the living room. But the introduction of a new TV player isn’t the only thing that has changed in that time. These days, we have more screens to choose from than ever before, and this is changing the way we consume media. Interestingly, across 30 countries surveyed by Colmar Brunton on screen use, the denizens of only four—the UK, France, Spain and New Zealand—still spent more time consuming media on a TV than on a smartphone.