articles tagged 'Santa'

Santa's helpers: Spark connects kids with the elderly through its Santaline

  • Advertising
  • December 11, 2017
  • StopPress Team
Santa's helpers: Spark connects kids with the elderly through its Santaline

To help Santa take requests for Kiwi kids’ wish lists, Spark, with Colenso BBDO and PHD, has brought in a group of retirees to man the Santaline.

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Greenpeace asks Coca-Cola to reduce plastic use for Christmas

  • Advertising
  • November 24, 2017
  • StopPress Team
Greenpeace asks Coca-Cola to reduce plastic use for Christmas

Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.

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New World brings back Noel to uncover his true identity

  • Advertising
  • November 10, 2017
  • StopPress Team
New World brings back Noel to uncover his true identity

It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Santa goes digital: NZ Post sends Christmas wishlists via email

  • Advertising
  • November 24, 2016
  • StopPress Team
Santa goes digital: NZ Post sends Christmas wishlists via email

Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it's been given a digital makeover.

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'A brand is a sack on a sleigh of belief'

  • PopPress
  • December 11, 2013
  • StopPress Team
'A brand is a sack on a sleigh of belief'

When Coca-Cola stuck Santa on its products to inspire more brown beverage consumption in winter (and in so doing largely created the image of the fat, red-faced man we now know), it obviously realised the commercial power of old Saint Nick. But things have come a long way since then. And anyone with such a high-profile deserves a sophisticated brand identity. Thankfully, UK writing shop Quiet Room is here to help and has created this brilliant, jargon-filled festive brandbook for the jolly old chap.

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voices

Santa gives Scrooge what he deserves for Christmas

  • PopPress
  • November 19, 2013
  • StopPress Team
Santa gives Scrooge what he deserves for Christmas

Fedex USA and BBDO NY have embraced the Christmas spirit by showing what Santa Claus does to those who are naughty rather than nice. PLUS: see what special package Mr Scrooge can expect this year.

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Coke's name fest continues with launch of festive cans

  • Marketing
  • November 27, 2012
  • StopPress Team
Coke's name fest continues with launch of festive cans

Just as humans will always react strangely when they see themselves on the big screen at the cricket, it seems they will also react strangely when they have the chance to see their name on a can of Coke, something the Share a Coke campaign has tapped into, first in Australia and now in New Zealand with the help of Ogilvy. And, continuing its long association with the festive season and adding to the more than 200 popular Kiwi first names (as this chap found out, Osama wasn't one of them) and colloquial terms like Mate, Sis, Bro, Mum and Dad that have taken the place of the brand's cherished logo, Coca-Cola has released another limited edition set of cans featuring the names of Santa and his nine reindeer.

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