articles tagged 'Samsung'

Samsung pushes the boundaries

  • PopPress
  • April 18, 2017
  • StopPress Team
Samsung pushes the boundaries

Following the unveiling of the Samsung Galaxy S8, the electronics company and its marketing partners Leo Burnett and Turner Duckworth have rolled out a series of beautiful short films.

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BMX star Sarah Walker muses on failure for Samsung

  • Advertising
  • January 31, 2017
  • StopPress Team
BMX star Sarah Walker muses on failure for Samsung

Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign featuring Kiwi BMX star Sarah Walker.

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Samsung feels the love

  • PopPress
  • April 26, 2016
Samsung feels the love

A fridge isn’t the typical setting for a romantic tale, but Samsung makes it the perfect love nest in a delightful animated short film.

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Z Energy and its staff are all smiles, winning the March Ad Impact Award

  • Advertising
  • April 26, 2016
  • StopPress Team
Z Energy and its staff are all smiles, winning the March Ad Impact Award

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Virtual groupie

  • PopPress
  • April 8, 2016
  • StopPress Team
Virtual groupie

Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.

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The incredible shrinking queue

  • Opinion
  • September 25, 2015
  • Henry Oliver
 The incredible shrinking queue

Having recently had himself 3D-printed as part of Spark's promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.

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Samsung talks a 'big game'

  • Marketing
  • August 6, 2015
  • StopPress Team
Samsung talks a 'big game'

We're fans of brands that get creative in an effort to hijack the attention generated by major events they don't actually sponsor, whether it's the African airline that found a create way to get Sepp Blatter to endorse it, Nike's focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its 'We Believe' campaign referencing the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions. PLUS: Some other quality ambushes.

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