Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Marketing, advertising & media intelligence
Following the unveiling of the Samsung Galaxy S8, the electronics company and its marketing partners Leo Burnett and Turner Duckworth have rolled out a series of beautiful short films.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign featuring Kiwi BMX star Sarah Walker.
Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models
Samsung has launched the second iteration of its local campaign via Colenso BBDO, following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country's landscapes and what they have to offer the food and drink industry around the world.
A fridge isn’t the typical setting for a romantic tale, but Samsung makes it the perfect love nest in a delightful animated short film.
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.
The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.
We salute Samsung, Leukaemia & Blood Cancer New Zealand and Red Bull this week.
Having recently had himself 3D-printed as part of Spark's promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.
Samsung has released its Samsung Galaxy Note5 and teamed up with designer menswear brand Working Style to promote the product in New Zealand, creating an analogy between the streamlined design of the device and the fine workmanship of a tailored suit via a TVC by Augusto.
Try time: witty banter from Samsung, race-based discrimination from Lucozade and tales of tenacity from Guinness
Rugby rash is spreading quickly among the marketing community, with tournament sponsors, team sponsors and filthy ambushers all riding that World Cup train like Tom Cruise in an action movie. We've already seen plenty of local activity and here are a few from the host countries.
We're fans of brands that get creative in an effort to hijack the attention generated by major events they don't actually sponsor, whether it's the African airline that found a create way to get Sepp Blatter to endorse it, Nike's focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its 'We Believe' campaign referencing the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions. PLUS: Some other quality ambushes.