The Register’s own Elly Strang donned one of the first sets of Samsung Gear virtual reality goggles to appear on our shores. This is what she saw when she headed along for a sneak preview at Noel Leeming.
Justin Bieber said he was going to repeatedly do it on people in his track Boyfriend; Jay Z claimed to have invented it; journalists have predicted the death of it since 1982; it has made it onto various lists of words that should die immediately; and now Spark has added the word swag—derived from swagger—to its marketing vocabulary via an ongoing campaign that now includes two new spots.