The winners for this year's Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R.
Marketing, advertising & media intelligence
There will be no shortage of pencils in New Zealand's creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country's hall of fame.
Saatchi & Saatchi has picked up the My Food Bag creative account, following a pitch that kicked off earlier this year.
Following last year's restructure, Postie Plus has adopted a "responsible retailing" model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
The Electric Kiwi has come to life in a new campaign via Saatchi & Saatchi, and it's taking on the larger competitors with their "flash offices".
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.
Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age. PLUS: DOC’s partnership with environmentally unfriendly businesses and its questionable restructure.
Electric Kiwi has named Saatchi & Saatchi as its creative agency, after a pitch which took place in January.
NZDM Awards: Saatchi and ASB nab supreme, JustOne/.99 claims biggest haul, Foodstuffs crowned direct marketing organisation of the year
Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation. PLUS: Saatchi has hired Gina Williams as a brand strategist this week.
Saatchi & Saatchi NZ sent out a release this afternoon announcing the resignation of chief executive Nicky Bell, who will hand over the reins to current general manager Paul Wilson (promoted to managing director) in March.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO to take charge of a new creative project.
Corey Chalmers recently attended Creative Leaders' Retreat run by the One Club. And he quickly learned that there's no quick fix to future-proofing creative businesses.