ASB has announced the highly anticipated release of ‘Clever Kash’, developed alongside Saatchi & Saatchi. It will be available, in limited supply, this spring.
Marketing, advertising & media intelligence
It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars' journey.
Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
Who ya gunna call? PHD Media uses Phantom Billstickers to spread the word about the latest Ghostbusters flick
StopPress understands that the New Zealand Defence Force (NZDF) has appointed Clemenger BBDO to its creative account, ending its partnership with Saatchi & Saatchi.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.
The winners for this year's Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R.
There will be no shortage of pencils in New Zealand's creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country's hall of fame.
Saatchi & Saatchi has picked up the My Food Bag creative account, following a pitch that kicked off earlier this year.
Following last year's restructure, Postie Plus has adopted a "responsible retailing" model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
The Electric Kiwi has come to life in a new campaign via Saatchi & Saatchi, and it's taking on the larger competitors with their "flash offices".
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.
Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age. PLUS: DOC’s partnership with environmentally unfriendly businesses and its questionable restructure.