articles tagged 'Saatchi & Saatchi'

Ten-year veteran Murray Streets also farewells Saatchi

  • Movings/Shakings, brought to you by Marsden Inch
  • January 29, 2016
  • StopPress Team
Ten-year veteran Murray Streets also farewells Saatchi

Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation. PLUS: Saatchi has hired Gina Williams as a brand strategist this week.

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More anthropomorphic animals as Toyota spruiks the new Hilux

  • Advertising
  • November 27, 2015
  • Damien Venuto
More anthropomorphic animals as Toyota spruiks the new Hilux

Saatchi & Saatchi has unveiled the latest Toyota Hilux campaign featuring a cast of poetic animals that can't help but be drawn to the Hilux, even if it results in them ending up on the dinner plate. And yes, the spot is as mad as the premise sounds.

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Dai Henwood reprises his dodgy towie role—and adds a few new characters—as Toyota tries to stop drivers making bad parts decisions

  • Advertising
  • November 10, 2015
  • StopPress Team
Dai Henwood reprises his dodgy towie role—and adds a few new characters—as Toyota tries to stop drivers making bad parts decisions

Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand's high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he's back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.

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'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

  • Sponsorship
  • November 9, 2015
  • StopPress Team
'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn't really lose. And its clever 'Run down Your Rate' campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.

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Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

  • Advertising
  • October 29, 2015
  • StopPress Team
Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its 'Run Down Your Rate' competition, the bank has selected ten customers (through a random prize draw) who will be able to run down their interest rates during the ASB Auckland Marathon.

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Making Kashin cashless: ASB gives its moneybox a digital makeover

  • Tech
  • September 9, 2015
  • Damien Venuto
Making Kashin cashless: ASB gives its moneybox a digital makeover

Since 1964, Kashin, the ASB moneybox, has been an inhabitant of countless Kiwi homes, serving as a tool used by parents to teach their kids about the value of money. However, at a time when coins have become something of a rarity, Kashin was becoming a largely unused anachronism—a white elephant, if you will. So, in response, ASB and Saatchi & Saatchi have given Kashin a digital makeover and introduced a new moneybox called Clever Kash.

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The book of Tui

  • PopPress
  • September 4, 2015
  • StopPress Team
The book of Tui

Last year, Tui celebrated its 125th anniversary. And it appears that the celebrations got so rowdy that DB didn't quite get around to releasing its anniversary book memorialising the history of the brand. So to fill the book-shaped space on coffee tables throughout New Zealand, Tui has now released a book for its 126th anniversary.

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Movings|Shakings: 14 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 14, 2015
  • StopPress Team
Movings|Shakings: 14 August

Industry happenings at Saatchi & Saatchi, NBR, Weta, Pandora, Images & Sound, BBC, Ambient Group, Lily & Louis, Republik and Outdoor Media Group.

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