articles tagged 'Saatchi & Saatchi'

The kids aren't alright: Child Labor Free and Saatchi & Saatchi bring conscious consumerism to the fore with new scheme

  • Marketing
  • June 15, 2015
  • Elly Strang
The kids aren't alright: Child Labor Free and Saatchi & Saatchi bring conscious consumerism to the fore with new scheme

A few years ago, Michelle Pratt and Nikki Prendergast were sourcing toys for their New Shoots early childhood centres. And they realised they had no way of knowing where the products came from – or if children made them. So they created an accreditation system and charity foundation Child Labor Free to help businesses show consumers that their supply chains are free from child labour and, after two years and with the help of Saatchi & Saatchi, EY and DLA Piper, it launched last week and it already has New Zealand Fashion Week on board as a partner, with fashion brands such as Hailwood, Kate Sylvester, Nom*D, Ruby and Stolen Girlfriends Club piloting the scheme.

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The Harcourts 'he said, she said'

  • Advertising
  • May 27, 2015
  • Ben Fahy
The Harcourts 'he said, she said'

While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.

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FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies

  • Advertising
  • April 14, 2015
  • StopPress Team
FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies

The Effies Worldwide Index was released last week and, after tallying up the points earned through finalists and winners in the local Effie awards shows, FCB New Zealand and Colenso BBDO were ranked fifth and eighth respectively in the individual agency rankings, with Barnes Catmur fifth in the independent agency rankings. PLUS: all the Kiwi wins from the Asia Pacific Effies.

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TVCs of the Week: 24 March

  • TVC of the Week, brought to you by MediaWorks
  • March 24, 2015
  • Ben Fahy
TVCs of the Week: 24 March

Air New Zealand (x2), Westpac, Toyota and William Hill all get giant cheques this week.

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Toyota and Saatchi & Saatchi put Dai Henwood's comedy skills—and automotive stereotypes— to good use

  • Advertising
  • March 20, 2015
  • Ben Fahy
Toyota and Saatchi & Saatchi put Dai Henwood's comedy skills—and automotive stereotypes— to good use

Toyota is one of the country's most trusted brands and has been a regular on the Reader's Digest list (despite a couple of high-profile international recalls in recent years). This is a big part of the reason it's still top of the pops when it comes to overall sales. And it's playing on that trust—and on the fear people have of being ripped off by automotive cowboys—in a new campaign via Saatchi & Saatchi for its Genuine Parts business that sees Dai Henwood taking a leaf out of the Eddie Murphy/Martin Lawrence acting book and playing three different characters.

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The profitability of purpose

  • Brand
  • March 10, 2015
  • Janisa Parag
The profitability of purpose

Last year, New Zealand retail giant The Warehouse announced it would stop selling all R18 games and DVDs. It also announced that it would introduce a living wage for many of its staff. These moves will cost the company money in the short-term. But, as Janisa Parag writes, brands that put people and purpose first outperform those that focus on profit.

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Tui puts the focus back on the crowd catches with Cricket World Cup campaign

  • Experiential
  • February 11, 2015
  • StopPress Team
Tui puts the focus back on the crowd catches with Cricket World Cup campaign

Tui's Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.

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Saatchi & Saatchi responds to decreasing client spend and changing market with restructure—UPDATED

  • Advertising
  • February 5, 2015
  • Ben Fahy
Saatchi & Saatchi responds to decreasing client spend and changing market with restructure—UPDATED

Over the past five years, chief executive Nicky Bell, the recently departed Antonio Navas, head of planning Murray Streets and many others have helped Saatchi & Saatchi regain some of its former glory after what they all admit was a fairly rough patch. It's won some big accounts, it's put a few big awards on the mantelpiece and it's lured a few big names across its newly renovated offices on The Strand. But due to a reduction in client spend—particularly from Spark—and an evolution in the kind of work the agency is being asked to do, it has had to restructure the business.

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Puppy love: dogs + tennis stars = attention jackpot for ASB

  • Advertising
  • January 12, 2015
  • Callum Sweeney
Puppy love: dogs + tennis stars = attention jackpot for ASB

The internet loves animals. According to CBS, a remarkable, nigh-on unbelievable, 15 percent of internet traffic is cat-related. And dogs probably aren't far behind. Chuck in a celebrity or two and a well-made video and you've got all the ingredients required for modern-day marketing gold, as ASB can now attest after its promotional stunt for the ASB Classic tennis tournament received plenty of love.

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