Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
Marketing, advertising & media intelligence
It's been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what's taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about why developing a product like 'Clever Kash' takes time.
A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity
2degrees' Roy Ong on sticking with the incumbent, shaking off the challenger mentality and why the 'big corporates' are playing the emotional card
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads
Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.
‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
'Who needs to dine out when you can enjoy a restaurant in your own home?' asks the latest My Food Bag spot just launched via Saatchi & Saatchi.
These days, we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it, your phone can probably do it. And now, ASB is inviting more Kiwis to add payment to the list of things they do with their phones.
If a change in law automatically changed society, then Saatchi & Saatchi's Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn't how the world works, he's dead wrong.
ASB has announced the highly anticipated release of ‘Clever Kash’, developed alongside Saatchi & Saatchi. It will be available, in limited supply, this spring.
It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars' journey.
Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
StopPress understands that the New Zealand Defence Force (NZDF) has appointed Clemenger BBDO to its creative account, ending its partnership with Saatchi & Saatchi.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.