articles tagged 'Saatchi & Saatchi'

Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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Why test when you can taste

  • PopPress
  • May 2, 2016
  • StopPress Team
Why test when you can taste

Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.

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Postie Plus relaunches with a new look and a responsible retail model

  • Brand
  • April 15, 2016
  • Elly Strang
Postie Plus relaunches with a new look and a responsible retail model

Following last year's restructure, Postie Plus has adopted a "responsible retailing" model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

  • Advertising
  • March 11, 2016
  • Damien Venuto
Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.

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Colenso kicks off Tui partnership by heading to the beach

  • Brand
  • March 8, 2016
  • Erin McKenzie
Colenso kicks off Tui partnership by heading to the beach

Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.

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DOC and Toyota aim to get kids away from the screen and into the green with Kiwi Guardians

  • Advertsing
  • March 3, 2016
  • Holly Bagge
DOC and Toyota aim to get kids away from the screen and into the green with Kiwi Guardians

Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age. PLUS: DOC’s partnership with environmentally unfriendly businesses and its questionable restructure.

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