articles tagged 'Saatchi & Saatchi'

How ASB and Saatchi & Saatchi got 'Clever Kash' in the hands of customers

  • Advertsing
  • November 22, 2016
  • Erin McKenzie
How ASB and Saatchi & Saatchi got 'Clever Kash' in the hands of customers

It's been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what's taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about why developing a product like 'Clever Kash' takes time.

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ASB steps back to make its slogan one step ahead

  • Advertising
  • November 17, 2016
  • Jessica-Belle Greer
ASB steps back to make its slogan one step ahead

‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.

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Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

  • Advertising
  • October 28, 2016
  • StopPress Team
Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.

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Pay the way you play: ASB celebrates the utility of smartphones

  • Advertising
  • August 15, 2016
  • StopPress Team
Pay the way you play: ASB celebrates the utility of smartphones

These days, we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it, your phone can probably do it. And now, ASB is inviting more Kiwis to add payment to the list of things they do with their phones.

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TVNZ-NZ Marketing Awards 2015
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Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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Why test when you can taste

  • PopPress
  • May 2, 2016
  • StopPress Team
Why test when you can taste

Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.

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