articles tagged 'Saatchi & Saatchi'

Postie Plus relaunches with a new look and a responsible retail model

  • Brand
  • April 15, 2016
  • Elly Strang
Postie Plus relaunches with a new look and a responsible retail model

Following last year's restructure, Postie Plus has adopted a "responsible retailing" model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.

Read more

Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

  • Advertising
  • March 11, 2016
  • Damien Venuto
Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.

Read more

Colenso kicks off Tui partnership by heading to the beach

  • Brand
  • March 8, 2016
  • Erin McKenzie
Colenso kicks off Tui partnership by heading to the beach

Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline 'men in expensive suits'. The new campaign is the first produced by Colenso, since the agency won the Tui account earlier this year. However, the end product is something of a collaborative effort, given that Saatchi & Saatchi developed the packaging prior to handing the account over to the agency on College Hill.

Read more

DOC and Toyota aim to get kids away from the screen and into the green with Kiwi Guardians

  • Advertsing
  • March 3, 2016
  • Holly Bagge
DOC and Toyota aim to get kids away from the screen and into the green with Kiwi Guardians

Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age. PLUS: DOC’s partnership with environmentally unfriendly businesses and its questionable restructure.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the ...
Up Country
Up Country
In conjunction with News Works, the Up Country ...
Future Tense
Future Tense
In a new series, StopPress talks to a ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, ...

NZDM Awards: Saatchi and ASB nab supreme, JustOne/.99 claims biggest haul, Foodstuffs crowned direct marketing organisation of the year

  • Awards
  • February 26, 2016
  • Damien Venuto
NZDM Awards: Saatchi and ASB nab supreme, JustOne/.99 claims biggest haul, Foodstuffs crowned direct marketing organisation of the year
Saatchi & Saatchi NZ

Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.

Read more

Ten-year veteran Murray Streets also farewells Saatchi

  • Movings/Shakings, brought to you by Marsden Inch
  • January 29, 2016
  • StopPress Team
Ten-year veteran Murray Streets also farewells Saatchi

Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation. PLUS: Saatchi has hired Gina Williams as a brand strategist this week.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress.

View Media Kit