The Commission for Financial Capability is taking on loan sharks with the help of Saatchi & Saatchi and Rush Digital, which have developed an app that puts players in the shoes of finance lenders in an effort to raise awareness of how to avoid a potentially life-long trap.
Marketing, advertising & media intelligence
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it's not far enough according to the featured grandad.
Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.
Take a first look at Toyota's new Hilux ad by Saatchi & Saatchi.
After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the staff have moved.
DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on cider brand Orchard Thieves.
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
It's been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what's taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about why developing a product like 'Clever Kash' takes time.
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads
Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.
‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.