Over the past few years, Sky has favoured the humorous approach in its ‘My Happy Place’ advertising. Its new ‘Come with us’ brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that’s designed to showcase the range of quality content subscribers can access.