All Black Ben Smith returns to the place where it all started in a new campaign for Voltaren.
Marketing, advertising & media intelligence
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa, which has launched an epic campaign that shows its support and encourages others to do the same.
Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he's not the only one making mental illness the topic of a nation-wide conversation as New Zealand's rugby stars have also spoken up.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks' loss to Ireland to see how marketers can better predict the future behaviour of customers.
Another day, another step towards assured glory for the All Blacks, and another few attempts to squeeze some more blood out of the rugby stone. And this week's winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Cadbury for its classy Photoshopping. PLUS: rugby fever also contracted by Beats by Dre, Barkers and Jono and Ben.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.