articles tagged 'Rugby World Cup'

Spark and TVNZ win Rugby World Cup 2019 rights

  • Media
  • April 16, 2018
  • StopPress Team
Spark and TVNZ win Rugby World Cup 2019 rights

Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.

Read more

Ad Blacks everything (part 2)

  • Advertising
  • November 5, 2015
  • StopPress Team
Ad Blacks everything (part 2)

Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.

Read more

Say that again? CWG aims to prevent 'bad lip reading' for the deaf and hard of hearing

  • Advertising
  • October 9, 2015
  • StopPress Team
Say that again? CWG aims to prevent 'bad lip reading' for the deaf and hard of hearing

The New Zealand Captioning Working Group has released a campaign via The Business called 'Bad lip reading' featuring a humorous clip of overdubbed rugby players to raise awareness of how hard it can be for deaf people to lip read when watching TV or on demand content. At the core of the campaign is an online petition requesting support to legislate captioning on the country's screens.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Make no bones about it: Anchor re-establishes its partnership with the All Blacks after 80 years--UPDATED

  • Marketing
  • August 17, 2015
  • StopPress Team
Make no bones about it: Anchor re-establishes its partnership with the All Blacks after 80 years--UPDATED

After nearly a century, Anchor milk has jumped back aboard the All Blacks bandwagon, partnering up with the team just before it heads into World Cup territory.

Read more

Samsung talks a 'big game'

  • Marketing
  • August 6, 2015
  • StopPress Team
Samsung talks a 'big game'

We're fans of brands that get creative in an effort to hijack the attention generated by major events they don't actually sponsor, whether it's the African airline that found a create way to get Sepp Blatter to endorse it, Nike's focus on other Londons during the Olympics or Calendar Girls flying a plane above Eden Park advertising its services as Martin Guptill smashed a six after a Mitchell Johnson no-ball in the Cricket World Cup. Steinlager is winning that battle at the moment with its 'We Believe' campaign referencing the upcoming Large Sporting Event without actually mentioning it. And Samsung is also embracing euphemisms for one of its promotions. PLUS: Some other quality ambushes.

Read more
voices

Steinlager set to bring back the white can

  • Advertising
  • July 7, 2015
  • StopPress Team
Steinlager set to bring back the white can

At the last Rugby World Cup, Steinlager ran its white can campaign in recognition of an All Blacks fan that had held on to an unopened can of beer since the 1987 World Cup. The wait for glory finally ended in 2011 when the All Blacks finally lifted the trophy again, the can was finally cracked open and the Steinlager beer (well past its best before date) was consumed by one very patient fan. And if teaser campaign unveiled on the North-Western motorway is anything to go by, then white cans will soon be hitting the shelves again.

Read more

The Goldstein of sports sponsorship? Mastercard follows a successful formula for RWC ad

  • Advertising
  • May 25, 2015
  • StopPress Team
The Goldstein of sports sponsorship? Mastercard follows a successful formula for RWC ad

Soon the nation will be bombarded with Rugby World Cup-related ads, whether from the tournament's family of sponsors, the national sponsors, the ambushers or even the teams themselves. And MasterCard is one of the first of the bunch to get in on the act, bringing back its long-time mascot Tim for his fourth run.

Read more

New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

  • Advertising
  • September 3, 2014
  • StopPress Team
New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

Yesterday, New Zealand's mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy. Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit