articles tagged 'rugby'

Super Rugby gets super slow for new season promo

  • Advertising
  • February 12, 2018
  • StopPress Team
Super Rugby gets super slow for new season promo

The 2018 Investec Super Rugby season is set to be fast-paced and entertaining if its promotional campaign by Sugar & Partners is anything to go by.

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Pak'nSave's Stickman embraces his inner sporting spirit

  • Advertising
  • June 27, 2017
  • StopPress Team
Pak'nSave's Stickman embraces his inner sporting spirit

In light of Emirates Team New Zealand's epic triumph, Stickman's been quick come out with his own reenactment of this morning's action.

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The good, the bad and the cliche: brands step into the All Blacks vs Lions action—UPDATED

  • Advertising
  • June 27, 2017
  • StopPress Team
The good, the bad and the cliche: brands step into the All Blacks vs Lions action—UPDATED

With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Flying Fish brings out the Haka to lure British audiences

  • Advertising
  • June 15, 2017
  • StopPress Team
Flying Fish brings out the Haka to lure British audiences

From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland's best 'training grounds', there's been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand's scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.

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The next chapter for Adidas Rugby and Augusto

  • Advertising
  • May 9, 2017
  • StopPress Team
The next chapter for Adidas Rugby and Augusto

Adidas Rugby wants to know what’s next, so it’s posed the question with a star-studded energetic campaign via Augusto.

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voices

BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

  • Advertising
  • June 29, 2016
  • StopPress Team
BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

With sports teams, we often speak in the possessive, referring to "our team", "our win" or "our home turf" even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders' turf for themselves.

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Upper class code

  • PopPress
  • October 20, 2015
  • StopPress Team
Upper class code

Sick of tossing around that crusty old Gilbert? Feel like you deserve the best in life? Want to celebrate an All Blacks victory with that special something? Then you need some Chanel rugby balls.

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Pak'nSave: 'Big Game' hunters

  • PopPress
  • October 12, 2015
  • StopPress Team
Pak'nSave: 'Big Game' hunters

In this week's instalment of 'The Big Game', a prestigious award dished out to the best example of euphemism usage from non-sponsors hoping to ride the attention train during the Rugby World Cup, the award goes to Pak'nSave for its punny egg-based Facebook post.

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As New Zealand interests evolve, have we reached peak rugby?—UPDATED

  • Media
  • September 29, 2015
  • Ben Fahy
As New Zealand interests evolve, have we reached peak rugby?—UPDATED

Judging by the watercooler discussions and the blanket media coverage—from the above board chat on outlets like Radio New Zealand to the below board banter inside a giant scrotum as part of the Alternative Commentary Collective's Champagne Rugby, you could be forgiven for thinking the nation has a collective 'code boner' over the Rugby World Cup at present. But is rugby losing its lustre in New Zealand? And is there a limit to the All Black appropriation?

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Try, try and try again: what analysis of the All Blacks' chances at the RWC can teach businesses about big data

  • Data
  • September 24, 2015
  • Paul Bracewell
Try, try and try again: what analysis of the All Blacks' chances at the RWC can teach businesses about big data

Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

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The be all and end all of the oval ball

  • PopPress
  • September 11, 2015
  • StopPress Team
The be all and end all of the oval ball

As the All Blacks depart to defend the Webb Ellis cup in the UK, the nation is gearing up for a few weeks of early morning code watching. It's obviously a pretty big deal for a rugby-loving nation and, as we saw during the Cricket World Cup, the clicks are likely to follow. But the Herald might be taking it a bit far with the branding of its rugby hub, which is sponsored by—who else?—Steinlager. Syrian refugee crisis? Pfffffff.

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Try time: witty banter from Samsung, race-based discrimination from Lucozade and tales of tenacity from Guinness

  • PopPress
  • September 8, 2015
  • StopPress Team
Try time: witty banter from Samsung, race-based discrimination from Lucozade and tales of tenacity from Guinness

Rugby rash is spreading quickly among the marketing community, with tournament sponsors, team sponsors and filthy ambushers all riding that World Cup train like Tom Cruise in an action movie. We've already seen plenty of local activity and here are a few from the host countries.

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ANZ muscles into the rugby limelight with its Dream Big initiative

  • September 2, 2015
  • StopPress Team
ANZ muscles into the rugby limelight with its Dream Big initiative

During the Cricket World Cup, ANZ used its Dream Big initiative to get cut-through the marketing noise during the Cricket World Cup. Rather than focusing exclusively on the event, the bank brought its Black Caps sponsorship to life by travelling around the country showing its support for grassroots cricket by upgrading the facilities at various grounds around the country. And now, with the Rugby World Cup fast approaching, ANZ is at it again, this time renovating Waitemata Rugby Club in a new video posted to Facebook. The difference in this instance is that ANZ isn't even a sponsor of Rugby New Zealand, the All Blacks or the Rugby World Cup.

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Mobile app means no cowtowing to authority

  • PopPress
  • June 4, 2015
  • StopPress Team
Mobile app means no cowtowing to authority

Technology has a history of subversion. Apple's classic 1984 ad showed its beliefs very literally. Streaming and internet-enabled piracy are changing the media and entertainment business. Google changed the way we advertise. And now businesses like Airbnb, Uber and many others are fighting against powerful incumbents and antiquated regulation to give consumers better services. While the confiscation of a few cowbells from a rugby game at Westpac Stadium in Wellington certainly isn't in the same category, MEA Mobile and app partner (and Chiefs sponsor) Deosan have showed their subversive side by developing a digital substitute for Chiefs fans.

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Start spreading the Blues: Big gets fans in on the action for 2014 season

  • Advertising
  • March 4, 2014
  • StopPress Team
Start spreading the Blues: Big gets fans in on the action for 2014 season

The recent Warriors campaign was all about the fans—and the emotional rollercoaster they ride every year. The wider Super Rugby competition has embraced the fans too with its Play Your Part campaign. And the Blues and its agency Big have also tapped into that supporter-focused sentiment with Join the Game.

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