articles tagged 'Rufus Chuter'

FCB erases the boundaries in strategic restructure, brings in Murray Streets and Dan West

  • Advertising
  • February 4, 2016
  • Damien Venuto
FCB erases the boundaries in strategic restructure, brings in Murray Streets and Dan West

Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.

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Radio insider: 'In isolation, survey promos simply don't work'

  • Radio
  • September 8, 2015
  • Damien Venuto
Radio insider: 'In isolation, survey promos simply don't work'

The radio survey period is usually typified by a pair of contrasting situations. On the one side, you have the silence of radio executives who are precluded from saying anything about the survey lest their comments interfere with the accuracy of the results. And on the other side, you have have a flood of loud, in-your-face promotions with the sole purpose of pushing listeners in the direction of MediaWorks and NZME. But does this approach even work? And is radio promo season set to become a thing of the past?

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From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

  • Media
  • May 8, 2015
  • Damien Venuto
From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.

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FCB Media restructure sees digital sprinkled across its divisions

  • Media
  • July 14, 2014
  • Ben Fahy
FCB Media restructure sees digital sprinkled across its divisions

FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients' businesses and addressing some of the perception problems media agencies currently face.

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