Track's Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.
Marketing, advertising & media intelligence
Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.
In the latest example of the ongoing hostage swapping drama between DDB Group and Clemenger, DDB Group's direct and digital arm Rapp Tribal has appointed AIM Proximity general manager, Colenso head of integration and 'reality hacker' Andy Bell as its new general manager.
RAPP Tribal Wellington recently said goodbye to its general manager Sean Keaney after he took up a position with AIM Proximity. But it's balanced out that bit of bad news with some good after winning the Salvation Army business for the New Zealand, Fiji and Tonga territories after a competitive pitch against two other agencies.
A spoonful of appointments news always makes the medicine go down.
You might have noticed that digital is not an 'other' anymore. And while a number of the larger agencies have been operating separate digital factions for some time, many of them now appear to be moving digital back to the centre of the agency offering. TBWA\ recently brought Ross Howard in as creative director of Tequila to sit beside executive creative director Andy Blood, Saatchi & Saatchi closed its digital outfit SaatchiDGS this year, and DDB is the latest to head in this digi-direction after merging its direct arm Rapp and its digital arm Tribal DDB, into one, Popeye-esque arm they're calling Rapp/Tribal.