Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Browsing: Robbers Dog
The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.
A high five this week, with Stihl, Tower, Treasury, 2degrees and Woodstock tickling our extremely ticklish fancies.
After scanning the nation’s big and small data, the GCSB has decided that The Co-operative Bank’s ode to profits, Pio’s multiple personality disorder and ANZ’s moments of clarity are this week’s worthy winners.
There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there’s no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go’s Ad Awards, which increased its audience from last year and crowned MasterCard’s All Blacks ‘Tight on Tour’ ad as the best and Lumino The Dentist’s ‘Love Your Smile’ ad as the worst.
Who’s it for: Rexona by Naked and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well …
As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber’s Dog around the same time as the National Bank ‘For the Places you’ll Go’ campaign (we obviously we don’t watch enough Country Calendar and hadn’t seen it before), we reckon it’s a goodie.
Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.
Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …
If you were ranking car brands on the quality of their ads, VW would certainly be near the the top of the pile. And here are a couple of newbies, one a creative retail spot from DDB NZ and Robber’s Dog that follows on from the darkly humorous ‘Wedding Day’ and the other from DDB Singapore, which employed the services of Yukfoo Animation and director Julian Stokoe for a cool, crayon-heavy, 60 second spot to promote the new Jetta.
Who’s it for: Fresh ‘n Fruity by Colenso BBDO and Robber’s Dog
Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh ‘n Fruity and Colenso decided to take it old school and enlisted the help of …
Who’s it for: Westpac by .99 and Robber’s Dog
Why we like it: There’s no doubt dressing babies up in funny costumes and using them as props is both cute and hilarious (even when they’re dressed up as dictators, it seems). Westpac has done …
In case you haven’t noticed, it’s Rugby World Cup year. There will be plenty of big battles on the field, but there will also be a few big battles off it, as evidenced by these three recently released rugby-themed campaigns.
Ahhh, babies. So cute, so cuddly, so much potential, yet so financially illiterate. To help remedy that—but mainly to celebrate 150 years in New Zealand—Westpac, with the help of .99 and Robber’s Dog, has launched a new campaign called Gen W that’s offering 150 small Kiwi humans ongoing financial support and advice until they turn 18.
We left the best until last, but Kiwi agencies picked up three Lions on the last night at Cannes, with Colenso taking home five of the six local Lions won in this year’s festival of creativity.
Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD
Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are …
Get your physics hat on for this week’s TVC
Who’s it for: Volkswagen by DDB and Robber’s Dog
Why we like it: As Volkswagen seeks to deliver its first ever ute into the New Zealand market, and with Toyota the dominant player in the market …
And the fresh TV work keeps on coming, with a new cerebral/agrarian spot for Volkswagen’s first ever ute, V takes street art to a new level with the help of Humpty Dumpty, Mitsubishi speaks the car-related, localised truth and Cirkus Animation’s TVC for Vietnamese stationery brand Thien Long.
A virtual cornucopia of new work to choose from this week, with a double for Robber’s Dog.
Who’s it for: V by Colenso and The Sweet Shop
Why we like it: It was always going to be tough to beat V Pomparkour in the coolness stakes …
52 overly sensitive souls complained to the ASA about DDB’s last ad for Stihl because they felt it lacked sensitivity and was disrespectful of death. The vast majority, including the agrarian warriors who buy such machinery, embraced the dark humour. Thankfully, the ASA saw sense and none of the complaints were upheld. Well, the complainers will probably have their pens at the ready again after the latest in the Stihl series ‘Mercy Dash’ went live last night and while the death isn’t quite as overt this time, it’s still lingering there entertainingly in the background.
In the Editing category, Capital City Films took a silver for Frucor’s ‘Ladders’, Robber’s Dog took bronze for DDB and Volkswagen’s ‘Milk Run’, while Curious came away with two bronzes, one for Liam Finn’s Guide to New Zealand for Tourism New Zealand and the other for Nike’s ‘The Tomic Incident’; in Visual Craft, Capital City Films and Sky took gold for ‘Leafblower’ and silver for Frucor’s Ladders, while Flying Fish picked up a bronze for Vodafone’s ‘In With the New’; and in the Direction section, Capital City Films took another gold with ‘Leafblower’ and three other bronzes were handed out, one for Capital City Films and Frucor’s ‘Ladders’, one for The Sweet Shop and Lotto’s ‘Lucky Dog’ and one for Film Construction’s ‘ALAC Sam’.
Who’s it for: Mammoth Supply Co by Shine and Robber’s Dog
Why we like it: How could you not like an ad that’s got that old cowboy dude from the Big Lebowski doing the voice over (apparently he never does ads)? Or an …
State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.
It started with a kiss, it led to an unexpected addition to the family and it’s ended with a massive new campaign for Countdown. So, meet the Colemans, the newest soap operatic addition to New Zealand’s advertising landscape.
DDB NZ is making a name for itself for breaking the international rules. In a good way, of course: first it was Freida the dancing bovine, the first Glass and a Half Full production that didn’t come out of London. And now it’s another piece of milk-related work for Volkswagen.
Twelve days, three countries, several stomach bugs, one sand-burned foot, sweaty pits and an encounter with Indian riot police aren’t events you’d usually associate with a TVC about New Zealand’s dairy industry. But the new spot for Dairy NZ, which chronicles the epic journey of an agrarian Kiwi warrior riding his trusty steed around the world, included all these things. And plenty more by the sounds of it.
A television campaign that was created for the University of Florida Health System, UF & Shands, by Auckland visualdigianimation studio Oktobor and directed by Tracey Rowe from Robber’s Dog has taken out a Best of Show nod at the 2010 Aster Awards, an annual US contest that recognises excellence in healthcare marketing and advertising.