Parks and Recreation’s Rob Lowe has used a new pair of BBDO-created TVCs for DirecTV to illustrate that his acting skills extend beyond the remit of portraying an emotionally disconnected health fanatic. In fact, he is more than capable of playing two very different versions of himself in the same ad.
Browsing: Rob Lowe
The traditional PR model may be eroding, but PR agencies and corporate comms teams still serve an important business function, says Kelly Bennett.
New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.
After five years operating successfully in the Kiwi market, TBWA\’s consumer PR and experiential agency Eleven PR is opening its doors in Sydney, with Rob Lowe, former senior account director at One Green Bean in Sydney, enlisted to lead the charge.