Track New Zealand has a new managing director in Andy Bell, whose incumbent Rob Limb is assuming the role of chief executive of Track Australia and New Zealand.
Marketing, advertising & media intelligence
Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.
Rob Limb argues that while the terms 'precision', 'predictability', 'fact-based decision making' and 'real-time contextual automation' are thrown around freely, marketers should still be focusing on the customers behind the numbers and ad tech.
Rapp Tribal welcomes some new blood, ApolloNation introduces itself, OMD finds a digital director, The Radio Network makes some changes in ChCh and Jetstar names its new NZ head.
Colenso cleans up at Caples, fights with DDB Group for Campaign Asia Pacific agency of the year honours—UPDATED
Fresh from winning more Caples metal than any other agency in the world over the weekend, Colenso BBDO followed that up by winning Campaign Asia Pacific's New Zealand creative agency of the year award ahead of DDB Group and DraftFCB, with creative chairman Nick Worthington named as the Australasian region's best creative director. DDB Group also backed up a good year on the awards front, with Rapp/Tribal winning digital agency of the year ahead of Colenso BBDO and TBWA\DAN, while Spark PHD was rewarded for an impressive year with the media agency of the year title, ahead of Naked and OMD.
Job losses and a high-profile departure at APN, Tim Wood heads to Rapp Tribal, Paul Hancox heads to TV, Jordan Dale snaps up bcg2 scholarship and Pead PR bolsters its tech team.
Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.