KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.
Marketing, advertising & media intelligence
The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”
'Perfection erases humanity'. And in the coming years, Contagion's channel director Richard Thompson says brands will need to master a strategy that helps talk with audiences in a more authentic, real way.
As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson.
Contagion welcomes a new, very experienced partner, merger she wrote as Method Studios and Magnet Design join forces, Suzanne Dale says adios to Taste magazine, glossy mag ME adds a new partner, and Let's Travel editor-at-large Gary Dickson picks up an international writing award.
It is out with the old, and in with the new, in another exciting installment of "Who Goes Where?" TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally - ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year's new black - please welcome Tangerine Tango, soon to be seen everywhere.
Vivaki, the Publicis-owned group charged with managing the combined resource of Starcom, ZenithOptimedia and Razorfish, has announced three significant new leadership roles across Starcom and the group, with Alex Radford, Richard Thompson and Jo Reid all getting the call up.