articles tagged 'Rhys Mathewson'

Boredom is death: why advertising and comedy make great bedfellows

  • StopPress + Comedy Festival
  • December 11, 2017
  • Damien Venuto
Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for a new principal sponsor, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.

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