articles tagged 'Rhys Darby'

Tourism New Zealand ad investigates why New Zealand is being left off world maps

  • Advertisement
  • May 4, 2018
  • StopPress Team
Tourism New Zealand ad investigates why New Zealand is being left off world maps

Tourism New Zealand has released its latest campaign, via Augusto, with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can't be found on maps around the world.

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Darby cuts some shapes for 2degrees' Google Play promotion

  • Advertising
  • November 24, 2014
  • StopPress Team
Darby cuts some shapes for 2degrees' Google Play promotion

After worming its way into the pockets of well over one million New Zealanders, 2degrees has been focusing on adding the more lucrative business and post-pay customers to its ledger in recent months, with its latest campaign featuring endorsements from Geoff Ross, Dion Nash, Al Brown and Kate Sylvester. But in keeping with the other major telcos and their various marketing partnerships, 2degrees has struck up a deal with Google Play and its long-serving mascot Rhys Darby is promoting it through the wonder of dad dancing.

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Darby comedy to stream on Netflix

  • Digital
  • March 21, 2014
  • Amanda Sachtleben
Darby comedy to stream on Netflix

New Zealand on Air says a Netflix deal to stream Rhys Darby comedy Short Poppies, which it funded, is great for the Kiwi content. The eight part series will be offered to offshore Netflix subscribers and is also on the schedule for TVNZ's 2014 season.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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'Grown-up' 2degrees maintains its mascot, sets sights on richer pickings

  • Advertising
  • March 17, 2014
  • Ben Fahy
'Grown-up' 2degrees maintains its mascot, sets sights on richer pickings

When clients shack up with a new agency there's a tendency to torch the previous work and start afresh. 2degrees and its new partner Special Group certainly took a different approach with their recent business push, but it's kept Rhys Darby on as the frontman and maintained the quirky, colloquial and self-reflexive style of the previous work for the pair's first big brand ad.

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2degrees indulges in some subtle Aussie baiting

  • Advertising
  • June 7, 2013
  • StopPress Team
2degrees indulges in some subtle Aussie baiting

To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.

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Darby acts up in new—but bittersweet—2degrees campaign—UPDATED

  • Advertising
  • April 16, 2013
  • StopPress Team
Darby acts up in new—but bittersweet—2degrees campaign—UPDATED

TSB launched its historical epic over the weekend. And 2degrees and TBWA\ have followed suit, with Rhys Darby—AKA The Furious Fantail—facing up to a big telco-inspired beast and re-enacting a few scenes from the past to launch its new Carryover Data product.

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Movings/Shakings: 28 August

  • movingsshakings
  • August 28, 2012
  • StopPress Team
Movings/Shakings: 28 August

Shine's Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic's smart TVs.

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On a mish and a prayer: 2degrees and TBWA\'s deep impact

  • Ad Impact
  • March 26, 2012
  • Ben Fahy
On a mish and a prayer: 2degrees and TBWA\'s deep impact

2degrees and TBWA\ claimed victory in the March 2011 edition of Colmar Brunton's Ad Impact Award with its animated ‘Bruce & Brian’ spot. And it's come out on top again with a brand ad that trumpets the continuation of 'the 2degrees Mission'.

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Moore is now less for 2degrees—UPDATED

  • Brand
  • February 15, 2012
  • Vincent Heeringa
Moore is now less for 2degrees—UPDATED

Larrie Moore, the founding marketing director for 2degrees, has quit the mobile operator.

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Darby continues his mission for 2degrees

  • Advertising
  • February 12, 2012
  • Cath Winks
Darby continues his mission for 2degrees

As 2degrees closes in on its millionth customer, Whybin\TBWA launches its latest 60 second brand TVC for them, The Mission Continues, with the inimitable Rhys Darby.

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Air New Zealand faces up to misconceptions, spreads the Kiwi gospel to Aussie non-believers

  • Advertising
  • February 12, 2012
  • Ben Fahy
Air New Zealand faces up to misconceptions, spreads the Kiwi gospel to Aussie non-believers

New Zealanders, with our unusual combination of immense pride and nagging self-doubt, like to be liked ("How are you enjoying your trip? Are you enjoying your trip? You're enjoying your trip, aren't you?"). But, just as Aucklanders have certain preconceptions of, say, Invercargill, many Australians couldn't think of anything worse than visiting their Tasman neighbours. So, as part of a campaign launching today in Australia, Air New Zealand and its Aussie agency Host Sydney attempted to show a bunch of 'Kiwi Sceptics' what they were missing out on by tricking them into a trip to the other lucky country. 

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Handy auto-arms, and the AX12 metal detector

  • TVC
  • December 12, 2011
  • Cath Winks
Handy auto-arms, and the AX12 metal detector

Who's it for: 2Degrees Mobile by TBWA and Film Construction Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some "handy auto-writing arms" too. Who's it for: Axis Awards 2012, CAANZ ...

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Of giant hands and skinny dogs

  • TVC
  • March 15, 2011
  • Ben Fahy

Who's it for: 2degrees by TBWA\ and Digital Post Why we like it: Once again, 2degrees has managed to entertain and inform simultaneously with its new Pay Monthly spots. As we've all come to expect, they're funny, quirky, easily understood and also quite ...

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Ads@6: 9-15 November

  • Ads @ 6
  • November 18, 2010
  • Ben Fahy
Ads@6: 9-15 November

This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?

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New Zealanders still in love with Rhys's 2degrees pieces

  • TVC
  • July 13, 2010
  • Ben Fahy
New Zealanders still in love with Rhys's 2degrees pieces

Who it's for: 2degrees by TBWA\ and Film Construction Why we like it: Rhys Darby has been the perfect frontman for a challenger brand like 2degrees and his quirky sense of humour certainly seems to have resonated with New Zealanders in the year or so since the mobile network's launch. The ads are enjoyable in their own right, but they also seem to have had the desired commercial effect, and the company's goal of gaining double-digit market share (oh, and giving Kiwis cheaper mobile calling) is apparently within sight. And that's worth a bit of a nudge, a bit of a wink, a bit of self-deprecating laugh and a bit of a celebratory TVC. 

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