Browsing: retail

Partner articles
How to get great results from your in-store demonstration
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For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?

News
KFC has Christmas gifts sorted
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KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

News
Allbirds enters the kids’ market with Smallbirds
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After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children’s footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children’s picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.

News
Superette on the importance of social media
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Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

Partner articles
The easier way to pay: FlexiGroup launches Oxipay
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Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.

News
Let there be lightsabers: the strange world of branded Star Wars merch
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Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.

News
The scary reality of retail robots
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It’s happening, the robots are preparing for world domination. Well, not really, but they are beginning to take our jobs. Here’s a few examples of robots who have made it to the shop floor as retail assistants.

News
‘The rise of digital influence … will rock the world of retail over the next five years’ – Paul Manning
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While e-commerce only contributes a small percentage of sales to the overall revenue of the retail industry, Ogilvy managing director Paul Manning argues the influence of digital can’t be emphasised enough. With shoppable content, personalisation and real-time customer service becoming increasingly common, digital touchpoints often serve as important links to the final purchase—and this is only set to become more prominent as the industry evolves.

News
To the wallet, through the heart: Farmers embraces the creative trend in retail
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While most retail advertising released today features little more than price, product and sale shouted through every available megaphone, there are also some examples of retailers returning to a more creative approach when it comes to their advertising. And the most recent example of this is the new Farmers brand ad. PLUS: should marketers focus on the emotional or the rational? Should they be doing more brand or retail ads?

Opinion
Stay up with the payment play or watch the millennial money go elsewhere
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As Mary Meeker’s presentation showed, modern consumers have become accustomed to getting what they want, when they want it—and modern businesses are using technology to cater to that need. Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, gives a personal account of why retailers that don’t keep up to date with technology might fall out of favour with millennials.

News
The customers speak in Roy Morgan’s satisfaction survey
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Roy Morgan may have shut the doors of its New Zealand office, but it’s still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.

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