articles tagged 'retail'

Three to seven seconds: How to capture your customer's attention

  • StopPress + TSA Limited
  • February 27, 2018
  • TSA Limited
Three to seven seconds: How to capture your customer's attention

Three to seven seconds... that's the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.

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KFC has Christmas gifts sorted

  • PopPress
  • November 17, 2017
  • StopPress Team
KFC has Christmas gifts sorted

KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

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Allbirds enters the kids' market with Smallbirds

  • Brand
  • October 26, 2017
  • Elly Strang
Allbirds enters the kids' market with Smallbirds

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Superette on the importance of social media

  • Brand
  • September 5, 2017
  • The Register Team
Superette on the importance of social media

Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

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Pak'nSave uses Snapchat to transform New Zealanders into Stickman

  • Advertising
  • August 11, 2017
  • StopPress Team
Pak'nSave uses Snapchat to transform New Zealanders into Stickman

Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.

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voices

FlexiGroup launches Oxipay campaign

  • Tech
  • August 10, 2017
  • StopPress Team
FlexiGroup launches Oxipay campaign

FlexiGroup is targeting millennials with a campaign by Federation and Lassoo Media for its new Oxipay product, which offers a modern credit solution for younger shoppers.

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The easier way to pay: FlexiGroup launches Oxipay

  • The Register + Oxipay
  • July 31, 2017
  • The Register Team
The easier way to pay: FlexiGroup launches Oxipay

Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.

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Millennials are not to blame: why industries need to rethink what's needed

  • Voices
  • June 29, 2017
  • Courtney Devereux
Millennials are not to blame: why industries need to rethink what's needed

What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.

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Leading the way: Innovative signage, effective marketing?

  • Marketing
  • February 8, 2017
  • Jenny Keown
Leading the way: Innovative signage, effective marketing?

In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.

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Year in Review: Steve Bayliss, Foodstuffs

  • Year in Review
  • January 2, 2017
  • StopPress Team
Year in Review: Steve Bayliss, Foodstuffs

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.

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Warehouse Stationery is all about 'doing' in the lead up to Christmas

  • Advertising
  • November 14, 2016
  • StopPress Team
Warehouse Stationery is all about 'doing' in the lead up to Christmas

It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.

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How ethical are those toe socks? Well, there's an app for that

  • Tech
  • August 24, 2016
  • Elly Strang
How ethical are those toe socks? Well, there's an app for that

An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.

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Seven ways social media can lead shoppers to your store

  • Opinion
  • May 16, 2016
  • Juanita Neville-Te Rito
Seven ways social media can lead shoppers to your store

Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.

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'It's a crisis': Aucklanders struggle with the fan shortage

  • Retail
  • February 11, 2016
  • Elly Strang
'It's a crisis': Aucklanders struggle with the fan shortage

"It's a crisis. They're all sold out," exclaims a desperate Marcus Lush in a Tweet. And he isn't the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.

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Top ten advertisers for 2015: retail dominance continues as big spenders tighten the purse strings

  • Advertising
  • January 29, 2016
  • Damien Venuto
Top ten advertisers for 2015: retail dominance continues as big spenders tighten the purse strings

Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it's again a lineup of the usual suspects, with the nation's major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation's biggest advertisers.

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