articles tagged 'retail'

KFC has Christmas gifts sorted

  • PopPress
  • November 17, 2017
  • StopPress Team
KFC has Christmas gifts sorted

KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

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Allbirds enters the kids' market with Smallbirds

  • Brand
  • October 26, 2017
  • Elly Strang
Allbirds enters the kids' market with Smallbirds

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.

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Superette on the importance of social media

  • Brand
  • September 5, 2017
  • The Register Team
Superette on the importance of social media

Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

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Beneath the Surface
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Merger Mania
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AdRoll on automation
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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StopPress Podcasts
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FlexiGroup launches Oxipay campaign

  • Tech
  • August 10, 2017
  • StopPress Team
FlexiGroup launches Oxipay campaign

FlexiGroup is targeting millennials with a campaign by Federation and Lassoo Media for its new Oxipay product, which offers a modern credit solution for younger shoppers.

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voices

The easier way to pay: FlexiGroup launches Oxipay

  • The Register + Oxipay
  • July 31, 2017
  • The Register Team
The easier way to pay: FlexiGroup launches Oxipay

Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.

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Year in Review: Steve Bayliss, Foodstuffs

  • Year in Review
  • January 2, 2017
  • StopPress Team
Year in Review: Steve Bayliss, Foodstuffs

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.

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Seven ways social media can lead shoppers to your store

  • Opinion
  • May 16, 2016
  • Juanita Neville-Te Rito
Seven ways social media can lead shoppers to your store

Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.

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Top ten advertisers for 2015: retail dominance continues as big spenders tighten the purse strings

  • Advertising
  • January 29, 2016
  • Damien Venuto
Top ten advertisers for 2015: retail dominance continues as big spenders tighten the purse strings

Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it's again a lineup of the usual suspects, with the nation's major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation's biggest advertisers.

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The scary reality of retail robots

  • PopPress
  • October 15, 2015
  • Elly Strang
The scary reality of retail robots

It's happening, the robots are preparing for world domination. Well, not really, but they are beginning to take our jobs. Here's a few examples of robots who have made it to the shop floor as retail assistants.

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