Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
Marketing, advertising & media intelligence
Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.
FlexiGroup is targeting millennials with a campaign by Federation and Lassoo Media for its new Oxipay product, which offers a modern credit solution for younger shoppers.
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.
It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
"It's a crisis. They're all sold out," exclaims a desperate Marcus Lush in a Tweet. And he isn't the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it's again a lineup of the usual suspects, with the nation's major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation's biggest advertisers.
It's happening, the robots are preparing for world domination. Well, not really, but they are beginning to take our jobs. Here's a few examples of robots who have made it to the shop floor as retail assistants.
'The rise of digital influence ... will rock the world of retail over the next five years' – Paul Manning
While e-commerce only contributes a small percentage of sales to the overall revenue of the retail industry, Ogilvy managing director Paul Manning argues that the influence of digital can't be emphasised enough. With shoppable content, personalisation and real-time customer service becoming increasingly common, consumers are using digital touchpoints long before they even enter stores—and this is only set to become more prominent as the industry evolves.
While most retail advertising released today features little more than price, product and sale shouted through every available megaphone, there are also some examples of retailers returning to a more creative approach when it comes to their advertising. And the most recent example of this is the new Farmers brand ad. PLUS: should marketers focus on the emotional or the rational? Should they be doing more brand or retail ads?