articles tagged 'research'

Research Association rethinks its awards event, looks to move beyond the silo

  • Research
  • April 7, 2016
  • StopPress Team
Research Association rethinks its awards event, looks to move beyond the silo

Research Association New Zealand has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.

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Why marketers need to tap into the huge purchasing power of over-45s

  • Advertising
  • March 17, 2016
  • StopPress Team
Why marketers need to tap into the huge purchasing power of over-45s

Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

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The long game: why Heineken is trumpeting moderation

  • Advertising
  • February 9, 2016
  • Damien Venuto
The long game: why Heineken is trumpeting moderation

Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?

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'One in five people are likely to drop their Sky subscription in the next 12 months' – Lightbox chief executive Kym Niblock

  • SVOD
  • October 29, 2015
  • Damien Venuto
'One in five people are likely to drop their Sky subscription in the next 12 months' – Lightbox chief executive Kym Niblock

At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky's director of communications Kirsty Way thinks these figures are unlikely to come to fruition.

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Talking it up: why communications make reputations

  • Opinion
  • May 8, 2015
  • Nikki Wright
Talking it up: why communications make reputations

Last week, Colmar Brunton and Wright Communications' released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

  • Research
  • May 1, 2015
  • StopPress Team
Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn't include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.

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The customers speak in Roy Morgan's satisfaction survey

  • Research
  • April 28, 2015
  • Sarah Dunn
The customers speak in Roy Morgan's satisfaction survey

Roy Morgan may have shut the doors of its New Zealand office, but it's still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.

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Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

  • Research
  • April 14, 2015
  • StopPress Team
Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

Whether it's a set of knives, tiny groceries, a free coffee, a toaster, fuel discounts or Airpoints, reward schemes and collectables campaigns are so hot right now in marketing land. In conjunction with TRA, we've asked normal humans what they think about the various schemes on offer and now we want to hear from you in the industry, so help us out, fill in this survey and you'll go into the draw to win your own reward in the form of a Timex Ironman Move x20 Activity Tracker Band valued at $180.

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Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

  • Media
  • January 16, 2015
  • Ben Fahy
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

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Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies

  • Marketing
  • November 14, 2014
  • Nikki Mandow
Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies

What do you get when you combine two guys with a passion for ski racing—one an urban planner with a PhD and the other an art photographer and fashion designer? The unlikely answer is a start-up company with a mission to develop sexy (and dry) underwear for the incontinence market—and a penchant for doing lots of research.

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