articles tagged 'research'

Talking it up: why communications make reputations

  • Opinion
  • May 8, 2015
  • Nikki Wright
Talking it up: why communications make reputations

Last week, Colmar Brunton and Wright Communications' released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

  • Research
  • May 1, 2015
  • StopPress Team
Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn't include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.

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The customers speak in Roy Morgan's satisfaction survey

  • Research
  • April 28, 2015
  • Sarah Dunn
The customers speak in Roy Morgan's satisfaction survey

Roy Morgan may have shut the doors of its New Zealand office, but it's still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.

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Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

  • Research
  • April 14, 2015
  • StopPress Team
Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

Whether it's a set of knives, tiny groceries, a free coffee, a toaster, fuel discounts or Airpoints, reward schemes and collectables campaigns are so hot right now in marketing land. In conjunction with TRA, we've asked normal humans what they think about the various schemes on offer and now we want to hear from you in the industry, so help us out, fill in this survey and you'll go into the draw to win your own reward in the form of a Timex Ironman Move x20 Activity Tracker Band valued at $180.

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Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

  • Media
  • January 16, 2015
  • Ben Fahy
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

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Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies

  • Marketing
  • November 14, 2014
  • Nikki Mandow
Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies

What do you get when you combine two guys with a passion for ski racing—one an urban planner with a PhD and the other an art photographer and fashion designer? The unlikely answer is a start-up company with a mission to develop sexy (and dry) underwear for the incontinence market—and a penchant for doing lots of research.

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Inside: TRA

  • Research
  • August 1, 2014
  • Ben Fahy
Inside: TRA

During the global financial crisis, the amount spent on research in New Zealand declined significantly, and the industry has struggled to gain back that ground after the recovery. But The Research Agency has grown at around 120 percent per year since it launched in 2007 and it has big ambitions to maintain that. Managing director Andrew Lewis discusses the reasons behind the company’s recent rebrand to TRA, the importance of embracing different disciplines, and why consumers need to be brought into the heart of the business.

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Newspaper credibility touted by industry body

  • Media
  • July 30, 2013
  • StopPress Team
Newspaper credibility touted by industry body

While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.

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You've got (effective) mail, says NZ Post study

  • Direct
  • July 16, 2013
  • Ben Fahy
You've got (effective) mail, says NZ Post study

Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

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