articles tagged 'research'

SSI steps out of the shadows, looks to grow local client base

  • Media
  • December 6, 2016
  • Damien Venuto
SSI steps out of the shadows, looks to grow local client base

Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Research Association rethinks its awards event, looks to move beyond the silo

  • Research
  • April 7, 2016
  • StopPress Team
Research Association rethinks its awards event, looks to move beyond the silo

Research Association New Zealand has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.

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voices

Why marketers need to tap into the huge purchasing power of over-45s

  • Advertising
  • March 17, 2016
  • StopPress Team
Why marketers need to tap into the huge purchasing power of over-45s

Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

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The long game: why Heineken is trumpeting moderation

  • Advertising
  • February 9, 2016
  • Damien Venuto
The long game: why Heineken is trumpeting moderation

Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?

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'One in five people are likely to drop their Sky subscription in the next 12 months' – Lightbox chief executive Kym Niblock

  • SVOD
  • October 29, 2015
  • Damien Venuto
'One in five people are likely to drop their Sky subscription in the next 12 months' – Lightbox chief executive Kym Niblock

At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky's director of communications Kirsty Way thinks these figures are unlikely to come to fruition.

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Talking it up: why communications make reputations

  • Opinion
  • May 8, 2015
  • Nikki Wright
Talking it up: why communications make reputations

Last week, Colmar Brunton and Wright Communications' released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

  • Research
  • May 1, 2015
  • StopPress Team
Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop

The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn't include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.

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The customers speak in Roy Morgan's satisfaction survey

  • Research
  • April 28, 2015
  • Sarah Dunn
The customers speak in Roy Morgan's satisfaction survey

Roy Morgan may have shut the doors of its New Zealand office, but it's still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.

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Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

  • Research
  • April 14, 2015
  • StopPress Team
Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

Whether it's a set of knives, tiny groceries, a free coffee, a toaster, fuel discounts or Airpoints, reward schemes and collectables campaigns are so hot right now in marketing land. In conjunction with TRA, we've asked normal humans what they think about the various schemes on offer and now we want to hear from you in the industry, so help us out, fill in this survey and you'll go into the draw to win your own reward in the form of a Timex Ironman Move x20 Activity Tracker Band valued at $180.

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