After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.
Marketing, advertising & media intelligence
Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media. We chat to national general manager Nicky Greville about how the agency is taking a creative approach to drive engagement.
‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
Private mental health, drug and alcohol centre Capri Hospital has released four new ads in conjunction with its brand refresh, with the help of Lachlan McPherson & Friends.
RadioLive has had a bit of a facelift, sporting a refreshed logo and new brand colouring, ditching the red, black and white look for blue, white and green. A new TVC has been released in conjunction with the rebrand, featuring a compilation of its line up of journalists.
Mac's has undergone something of facelift, which has seen the brand livery across its range of beers and ciders change. And this news has also coincided with the announcement that Mac's drinkers will have seven new options to choose from.
With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.
From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy
27 years ago, Telecom was given its name. Today it's officially giving itself a new one. As one of the country's biggest ever rebrands rolls off the production line, we talk internal enthusiasm, teaser campaigns, customer sentiment, competitive responses and man-hole covers with Spark's general manager of home, mobile and business Jason Paris and Spark Digital's general manager services and solutions Jo Allison.
As Telecom poises to jettison its three-syllable moniker for the punchier Spark title, it's worth looking at Vodafone's 1998 rebrand that saw the company change its nationwide identity almost overnight, a move that is today considered by some as one of the best examples of rebranding in the nation's history.
Natcoll is dead – at least in name. Going forward, the design technology institute will be known as YOOBEE School of Design in line with its sister business units.
Cutting shapes: Tile Warehouse and Publicis Mojo bring new, very literal meaning to 'brand architecture'
Tile Warehouse opened its doors in 1989 with two staff and a forklift. 23 years later the company has over 100 staff, 28 stores around the country and now a shiny new brand courtesy of Publicis Mojo to "celebrate being New Zealand’s market leader".