.99’s visual interpretation of getting consumers glued to products on Lasoo in NZ Marketing magazine found favour with StopPress voters, taking a 24 percent share of the 895 votes to win the March/April round of The Glossies.
Kathryn Wills joins Reach Media. McNally blows in to APN NZ Media, while Hornblow bows out. Chris Monaghan gets more to experience. Dan’s the new man of the afternoon, and McCann’s driving Mr. Maisey.
…as Clems hires an experienced digi-boffin, Designworks adds another senior string to its management bow and Reach Media and Positively Wellington Tourism both announce new business development managers.
If there is one ‘new wave’ trend engaging retailers and businesses at the moment, it’s the burgeoning pool of knowledge, insight and digital tools that shoppers are now drawing on to shop smarter and save more. And while it’s often claimed New Zealand is 12 to 18 months behind global trends, it was staggering to learn at the recent eTail Conference in Palm Springs that retailers in the USA have more like a three to five year lead on their Kiwi counterparts.