articles tagged 'radio'

Magness Benrow's John and Adrienne: how is this still a thing?

  • Advertising
  • November 28, 2016
  • Jessica-Belle Greer
Magness Benrow's John and Adrienne: how is this still a thing?

We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Recorded Music NZ annual report: a tale of streaming, vinyl and piracy

  • Media
  • November 4, 2016
  • StopPress Team
Recorded Music NZ annual report: a tale of streaming, vinyl and piracy

The music industry contributed $484 million to New Zealand’s economy over the course of 2015 and led to the employment of more than 4,500 full-time workers. We chat to Recorded Music NZ chief executive Damian Vaughan about what has been a good year for the industry following a long period of decline.

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voices

Q&A: ZM's Jase and PJ on the evolution of the radio jock

  • Media
  • July 5, 2016
  • StopPress Team
Q&A: ZM's Jase and PJ on the evolution of the radio jock

Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve. We chat to ZM's afternoon jocks Jase Hawkins and PJ Harding to find out how they're dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.

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Movings/Shakings: 11 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 11, 2016
  • StopPress Team
Movings/Shakings:  11 March

Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.

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Data Dump: Online overtakes television and newspapers, but radio still leads morning media

  • Data Dump
  • January 14, 2016
  • StopPress Team
Data Dump: Online overtakes television and newspapers, but radio still leads morning media

Roy Morgan has revealed that Kiwi media habits in the morning are shifting online, with a recent study showing that the proportion of New Zealanders accessing online media channels has surpassed those reading the newspaper or watching television. But while this shows a major move from traditional to new media, radio still remains comfortably at the top of the pile in terms of the preferred media channel, with 40.2 percent of Kiwis tuning into the airwaves.

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Brands keep their ears on the prize as podcasting continues its rise

  • Media
  • December 15, 2015
  • Joshua Riddiford
Brands keep their ears on the prize as podcasting continues its rise

Podcast nerds rejoiced last week when the second season of Serial, widely regarded as the most popular podcast ever made, was launched. And as the medium matures and continues to grow in popularity, brands are starting to get more involved, either through advertising on the good ones or, in the case of Xero, making their own. PLUS: some of the best podcasts of the year for your summer listening pleasure.

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bFM offers some creative radio freedom—for a price

  • Media
  • November 18, 2015
  • Erin McKenzie
bFM offers some creative radio freedom—for a price

Auckland's 95bFM is currently celebrating its 45th birthday. And, as part of “The 95bFM Bombathon” campaign, a throwback to a 1990 pledge-drive campaign that hopes to raise $45,000, the DJs are putting their feet up and auctioning off three hours of airtime in which the winners can take over the station from 9pm to 12am on Sunday night.

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Sounding off: More FM's local/national fusion lures the listeners

  • Sponsored content
  • October 9, 2015
  • StopPress Team
Sounding off: More FM's local/national fusion lures the listeners

As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.

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