Browsing: radio

News
Radio survey: The Rock boasts biggest growth, More FM’s numbers drop but it remains stable
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With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.

News
Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebrate. We break down the results to see how More FM, Coast and Magic had standout performances, while The Breeze and Mai lost some footing.

News
SMI figures: total agency spend exceeds $1 billion in 2017
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2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

News
Magness Benrow’s John and Adrienne: how is this still a thing?
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We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?

News
Q&A: ZM’s Jase and PJ on the evolution of the radio jock
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Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve to stay relevant. We chat to ZM’s afternoon jocks Jase Hawkins and PJ Harding to find out how they’re dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.

News
Radio survey results: Newstalk ZB still strong, Mai FM takes big leap and MediaWorks hits a milestone as all stations grow
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Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.

News
Data Dump: Online overtakes television and newspapers, but radio still leads morning media
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Roy Morgan has revealed that Kiwi media habits in the morning are shifting online, with a recent study showing that the proportion of New Zealanders accessing online media channels has surpassed those reading the newspaper or watching television. However, radio still remains comfortably at the top of the pile in terms of the preferred media channel, with 40.2 percent of Kiwis still tuning into the airwaves every day.

News
bFM offers some creative radio freedom—for a price
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Auckland’s 95bFM is currently celebrating its 45th birthday. And, as part of “The 95bFM Bombathon” campaign, a throwback to a 1990 pledge-drive campaign that hopes to raise $45,000, the DJs are putting their feet up and auctioning off three hours of airtime in which the winners can take over the station from 9pm to 12am on Sunday night.

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