In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year's edition of the event.
Marketing, advertising & media intelligence
MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.
We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.
The music industry contributed $484 million to New Zealand’s economy over the course of 2015 and led to the employment of more than 4,500 full-time workers. We chat to Recorded Music NZ chief executive Damian Vaughan about what has been a good year for the industry following a long period of decline.
Radio survey results: The Edge and Newstalk ZB retain top spots, while Mai FM continues its upward trajectory
When GFK took over the radio survey, it promised more frequent reporting over the course of the year, and the researcher has delivered in this regard, releasing the latest figures just over two months after the first round of results were made public in May.
Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve. We chat to ZM's afternoon jocks Jase Hawkins and PJ Harding to find out how they're dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.
Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
NZME's CEO Michael Boggs on the radio results, brand collaborations and why he's not concerned about Paul Henry
NZME chief executive Michael Boggs shares a few thoughts on how the publisher's radio business is performing following this year's radio survey and why he's not concerned about Paul Henry's growth.
Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Roy Morgan has revealed that Kiwi media habits in the morning are shifting online, with a recent study showing that the proportion of New Zealanders accessing online media channels has surpassed those reading the newspaper or watching television. But while this shows a major move from traditional to new media, radio still remains comfortably at the top of the pile in terms of the preferred media channel, with 40.2 percent of Kiwis tuning into the airwaves.
Podcast nerds rejoiced last week when the second season of Serial, widely regarded as the most popular podcast ever made, was launched. And as the medium matures and continues to grow in popularity, brands are starting to get more involved, either through advertising on the good ones or, in the case of Xero, making their own. PLUS: some of the best podcasts of the year for your summer listening pleasure.
Auckland's 95bFM is currently celebrating its 45th birthday. And, as part of “The 95bFM Bombathon” campaign, a throwback to a 1990 pledge-drive campaign that hopes to raise $45,000, the DJs are putting their feet up and auctioning off three hours of airtime in which the winners can take over the station from 9pm to 12am on Sunday night.
In July this year the record was broken for the longest solar-powered flight at five hours, and now, while not quite so impressive, RadioLive will make national broadcasting history tomorrow afternoon when it produces a three-hour show, powered on solar energy alone.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.