1-day.co.nz pulled out of the daily deal services market last year claiming it was an unsustainable business model. But “New Zealand’s largest daily deals site” hopes to ramp up the competition in the grocery sector with the launch of Grocery Grab.
Browsing: Race Louden
News
1day.co.nz takes on the big boys with new grocery deal site
Opinion
Daily deal Dodge is just fine, thanks: GrabOne’s Shane Bradley on the demise of 1-dayout
A lot has been written about the closure of 1-dayout.co.nz in the past few days. And I’m surprised at some of the claims made by its sales and marketing manager Race Louden in his recent article for StopPress, Getting the hell out of daily deal Dodge.
Opinion
Getting the hell out of daily deal Dodge: 1-day’s Race Louden on the flawed group buying model
In the past nine months there has been an increase in the number of group-buying websites offering vouchers for anything from haircuts to hotels to beauty therapies. These sites offer a heavily discounted, service-orientated deal, usually for 24 hours, in a variety of cities around the country. But as a marketing tactic, while successful in some instances, the group-buying model is flawed in a number of ways, primarily because it often attracts the wrong kind of customer to a business.