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The streets are alive: Phantom puts the QR Code front and centre with ‘Talking Posters’
QR codes have long been talked about as a bridge between the digital and the physical. But the oft-used “let’s chuck a QR Code at the bottom of the ad and hope for the best” approach is rarely successful. So Phantom Billstickers has launched a new and hopefully more enticing approach to the technology that it’s calling the talking poster.