Browsing: Q&A

News
Sage advice from a departed legend
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For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.

News
Game of frames: Phantom’s Ethan Ruffles on bringing creative ideas to life
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The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.

News
Ecostore chief executive Pablo Kraus on youthful optimism, shopping habits inherited from parents and building a sustainable business
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Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don’t have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.

News
Superette on the importance of social media
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Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

Opinion
David Storey shares a few of his favourite things
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As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here’s Insight Creative’s David Storey.

Opinion
Reuben Woods shares a few of his favourite things
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As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.

News
Josh Lancaster shares a few of his favourite things
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As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.