Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
Marketing, advertising & media intelligence
The first dog vending machine has arrived in New Zealand, dispensing doggie treats and balls to fetch. But the vending machine-in-marketing category is not a new one. Heck, even vending machines for dogs aren't new. We take a look at some more illustrious examples of zany vending-machine marketing stunts.
The dog vs. cat debate is a classic, right up there with Ford vs. Holden, north vs. south and science vs. religion. And Purina is asking Kiwis pet owners to take sides.
Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs' favour, it also worked for the brands involved in the promotion.
A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ's latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ's new logo.
Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy's new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.
The pet industry is massive. And growing. And at-times completely ridiculous, as evidenced by Purina's new "cat soufflé". Yes, that's right, a cat soufflé.