Browsing: PSA

News
Auckland Transport unravels the mystery behind unexplained traffic back-ups
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Anyone who has crawled along one of Auckland’s motorways in bumper-to-bumper traffic will know the confused—albeit elated—feeling that comes when the traffic just starts moving again. As you accelerate out of the jam, a few questions are invariably left unanswered: What was the hold-up? Where was the accident? And why did the traffic just start moving again? Well, Work Communications creative Marco Ermerins took it upon himself to find a few answers to these pressing questions.

News
Consent is like a cup of tea
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In response to continued problem of victim blaming in cases of rape cases, the Crown Prosecution Service in the United Kingdom has released an online clip that uses a simile that will resonate with every Briton – a cup of tea.

News
Choose wisely
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Living in the relative safety of a western democracy means that we are often disconnected from the struggles of those living in war-torn regions. Because we don’t see or experience the suffering on a daily basis, we don’t often feel the need to act against it. So, in an effort to bring the plight of Syrian refugees home to Australians, Amnesty International has released a new mobile-based campaign that illustrates what little choice those in these situations often have.

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Too busy to notice
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An awareness campaign conducted by Cancer Research UK earlier this month illustrated how people tend to ignore things that are blatantly obvious. Developed by Abbott Mead Vickers BBDO and titled ‘The Lump’, the campaign features a bulge on a busy street that grows with each passing day.

News
‘Your guts isn’t a floatation device’: Nani Pupu brings sass to water safety in new Māori Television campaign
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Māori Television has introduced a bit of sassiness to water safety in a new campaign that features Nani Pupu, the opinionated, bolshie and often inappropriate character that Mai FM’s Brent Mio played in the YouTube clips for the ‘Te Kupu o te Wiki’ language programme initiated in conjunction with NZ Post for Māori Language Week this year.

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A different kind of superhero
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Not all superheroes wear spandex tights and possess other-worldly powers that defy the laws of physics. Some just have an inhuman capacity and willingness to help others. And these are the kinds of superheroes that are honoured in a new spot by creative agency Don’t Panic and Unit 9 directors Greg Hardes and Jacob Proud for not-for-profit organisation Save the Children.

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Blaming the parents for obesity
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A new anti-obesity campaign released by Children’s Healthcare of Atlanta has gone nuts on the internet for its portrayal of a pair of parents driving their child to an early grave by enabling his poor eating habits. The spot, shot in reverse chronology, moves from a scene of the son in the hospital through various key events that link to the moment. As the narrative progresses, it soon becomes evident that the parents have been integrally involved in not only creating the son’s bad eating habits but also in facilitating them.