articles tagged 'promotion'

Small start, big potential: New World trades Little Shop for Little Garden

  • Advertising
  • September 13, 2016
  • Holly Bagge
Small start, big potential: New World trades Little Shop for Little Garden

New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits. Instead, it’s taken a more sustainable turn and has launched Little Garden, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Stocked up

  • PopPress
  • March 10, 2015
  • StopPress Team
Stocked up

We see them everyday. These strange, hyper-real, ultra-bright, excessively cheesy stock images. They hardly penetrate the consciousness anymore, but with a bit of tweaking and some superior photo-shopping skills, the stock photos used to promote Vince Vaughn’s new film Unfinished Business do.

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voices

TVNZ invites viewers to join the legal defence team via 'How to get away with murder' game

  • Advertising
  • February 26, 2015
  • Holly Bagge
TVNZ invites viewers to join the legal defence team via 'How to get away with murder' game

For those of you who have longed to put yourselves in the shoes of a criminal defence lawyer, now you can, in the digital world at least. TV2 has launched a new campaign in the form of an online game to promote its show How to Get Away with Murder, through the release of a murder mystery game that casts the player as part of a criminal defence team fighting to clear a client's name.

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TAB confirms gambling is a rollercoaster ride in new campaign

  • Advertising
  • November 4, 2014
  • StopPress Team
TAB confirms gambling is a rollercoaster ride in new campaign

Right in time for the gambling rush that annually coincides with the Melbourne Cup, TAB has launched a new campaign via Sugar & Partners that features a group of friends seated on a flying rollercoaster. And while this might sound like an aptly terrifying metaphor to accompany the ups and downs of gambling, the characters depicted in the 45-second ad seem to enjoy the trackless journey through the sky.

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

  • Didge
  • October 22, 2014
  • StopPress Team
Spark partners with Facebook and Twitter, gives customers a gig of social media data

Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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MediaWorks aims to ensnare more 'Block-a-holics' with cross-channel marketing push

  • TV
  • July 29, 2014
  • Damien Venuto
MediaWorks aims to ensnare more 'Block-a-holics' with cross-channel marketing push

On Sunday night, MediaWorks unveiled the four couples that will gain palm calluses, lose sleep and drink copious cups of Wild Bean Coffee during the third season of The Block NZ. And given the solid ratings the show attracted in previous seasons, MediaWorks has given the latest edition a strong promotional push across its entire offering. Here's a breakdown of how the broadcaster aims to hold onto its stong fan base. PLUS: find out which brands are partnering with MediaWorks for this season.

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Owner/Marketer: Chris Coffey

  • Owner/marketer
  • July 21, 2014
  • StopPress Team
Owner/Marketer: Chris Coffey

At its essence, on-site marketing is about getting a message in front of consumers at a time when they are most susceptible to purchase. And while this might seem simple enough, Chris Coffey, the founder of the In Group, explains there’s a little more to it.

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Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand

  • Advertising
  • June 10, 2014
  • Damien Venuto
Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand

Following on from last year's elaborate faux real estate campaign for Agent Anna's first season, TVNZ's in-house agency Blacksand has again tapped into the fake reality theme for the promotion of the dramedy's second season. Shot in an actual rental home, the stunt features Robyn Malcolm in character as klutzy Anna Kingston showing real visitors—and potential tenants—around a home, which has been set up with a variety of booby traps that result in some awkward interactions.

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TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries

  • Awards
  • December 9, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries

At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

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Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again

  • Advertising
  • December 2, 2013
  • Damien Venuto
Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again

The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn't the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the 'Book of New Zealand,' a giant pop-up book that showcases four of the film's filming locations.

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Pie Face mans up with mo and mushroom pie

  • PopPress
  • November 1, 2013
  • StopPress Team
Pie Face mans up with mo and mushroom pie

Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.

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Kiwi band uses Reddit love to promote film

  • Online
  • March 21, 2013
  • Sim Ahmed
Kiwi band uses Reddit love to promote film

New Zealand band The Naked and Famous uses Reddit to promote new live concert film. What started as a promotion quickly grew into a question and answer session with fans and newcomers alike.

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