StopPress sits down with Grant Hyland, founder and managing director of KBR Digital to talk about the Cambridge Analytica scandal, the trouble with digital in New Zealand, and the wild world of programmatic…
One year on from the launch of Yahoo Platforms, we talk to head of sales Arnaud Calonne about New Zealand uptake of digital advertising and where there’s still room to grow.
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.
Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.
The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.
Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.
The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play
in media.
While yesterday’s announcement by the nation’s big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Pak ‘n Save, OMD, VivaKi, Acquire Online, ANZA, Bauer and TVNZ about this move.
In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers’ online properties. So will this give the local players the scale to compete with Facebook and Google’s respective ad exchanges?
Until now, retargeting campaigns have proved challenging on Apple Safari browsers because cookies are disabled by default. So, in a bid to overcome this issue, AdRoll announced a new product earlier this week that the company’s managing director for the ANZ region Ben Sharp says will give advertisers the ability to retarget via Apple devices.
Programmatic is on the rise all around the world, and across many different media channels, with a recent Business Insider report saying programmatic transactions will make up 52 percent of non-search digital-ad spend growth in the US this year. Programmatic is growing at 20 percent a year, with real-time bidding growing even faster. And while most of the ad networks claim they have checks and balances in place to ensure no dodgy ads show up and harm publishers’ brands, or no ads show up on dodgy sites, there will always be a few that slip through the cracks.
Mobile ad spend is increasing rapidly, but advertisers need to be careful in regard to what they’re spending their money on. This week, AdRoll’s Ben Sharp discusses the importance of including mobile in a business’ retargeting strategy and offers a few tips on how to use the channel effectively.
Conferences, online videos and webinars are popping up everywhere promising to demystify programmatic advertising and give marketers insights on how to use it effectively. Damien Venuto looks into the hype behind the industry’s latest buzzword.
As advertisers continue to shift more of their ad spend online, they are looking for ways to ensure their messaging reaches the desired target audiences in the swirling mass of zeroes and ones that make up the interwebs. And given that there are more places to advertise than ever before and that audiences seamlessly shift from local to international sites, this has led the the growing popularity of programmatic ad-buying platforms. Over the last few years programmatic platform provider TubeMogul has been tracking the growth of programmatic ad buying, and the company has recently released its first quarter statistics for Australia and New Zealand.
Following on from his previous column on jargon in programmatic, Adroll managing director for New Zealand and Australia Ben Sharp looks at how marketers can use segmentation to better target consumers.
DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There’s no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.
The buzz phrase ‘programmatic ad buying’ has been picking up momentum in recent months, and is now commonly heard in discussions on the state of modern media. And despite the frequency with which the word is used, it still carries enough uncertainty to motivate ad tech company Chango to recently run a sponsored web series on Adweek explaining key concepts to the US market. Similarly to the US, New Zealand is also coming to grips with programmatic ad buying. And to find out a bit more, StopPress recently chatted to Zane Furtado, the programmatic director at Acquire Online.
Active in the Kiwi market since 2011, ditial marketing software provider Kenshoo recently announced the launch of a mobile display channel service in partnership with AppNexus, a company that facilitates more than 16 billion ad buys through real-time bidding every day. And following on from this, the company has also brought together all its software under a single platform called Infinity Suite.
As revealed by the recent stats released by TubeMogul, programmatic ad-buying is growing very quickly. But, as with anything new, the willingness of advertisers to adopt this approach has been slower than it could’ve been due to the fact that it seems quite complicated. So, in an effort to demystify programmatic ad buying and thereby encourage more media agencies and marketers to adopt it, Chango has released a series of videos that address some of the questions that have been raised by those in the industry.
The programmatic bus rolls on, with Magna Global predicting a 31 percent annualised growth rate through to 2017. And with Google’s latest consumer barometer showing Kiwis use an average of 2.7 devices each, a new Kiwi agency called Made Media—a collaboration between sales manager and partner Michael Buhagiar and Latch Digital—believes it’s found a gap in the market for a locally owned and operated demand side platform that brings those two elements together.
Programmatic buying is still just a sliver of the total online ad spend, here and around the world (in New Zealand, it accounted for nine percent or $3 million of the total $31.4 million spent on online display in the last quarter). But it’s getting plenty of column inches and that spend is trending upwards. Most of the big media players have invested in or have access to trading desks and demand side platforms, and many ads for local brands now feature on international sites as a result. But Acquire Online’s Anthony Ord is aiming to get those clients and agencies to support local publishers a bit more by creating a list of 156 different Kiwi sites that have offered inventory as part of a network buy.
How does the media industry reconcile the age of programmatic buying with a strategic, long-term view of effectiveness? By setting appropriate goals—and not eating the marshmallows—writes Kate Thomas.