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News
Account stalwart Scott Wallace bids farewell to DDB after 17 years
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In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.

News
Facebook’s Mark D’Arcy: ‘Build for where people are, not where they were’
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“If you’re looking at your comms and media plan and it looks suspiciously like the one you had ten years ago, then you’re probably building for where people were,” says Facebook’s chief creative officer Mark D’Arcy, who was recently in town to speak to the crowds at ad:tech and at AUT’s Project Connect. And he reckons the only way to change this is by breaking down the legacy structures and strategies that have until now determined how marketers and advertisers do their jobs.

Features
This way up
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It started with one desk, three partners and no clients in late 2007. Now, as Ben Fahy discovers, Special Group has 30 clients in New Zealand, an Australian office that’s running hot and a desire to take its mix of magic, logic and decency to the world.